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Sensory Marketing from the Perspective of a Support Tool for Building Brand Value Cover

Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Economics and Culture
Volume 15 (2018): Issue 1 (June 2018)
By: Margareta Nadanyiova,  Jana Kliestikova and  Juraj Kolencik  
Open Access
|Jul 2018

Authors

Margareta Nadanyiova

margareta.nadanyiova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina

Jana Kliestikova

jana.kliestikova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina

Juraj Kolencik

juraj.kolencik@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina
DOI: https://doi.org/10.2478/jec-2018-0011 | Journal eISSN: 2256-0173
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Language: English
Page range: 96 - 104
Published on: Jul 20, 2018
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
sensory marketing,
brand value,
consumer,
emotions,
buying behaviour
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2018 Margareta Nadanyiova, Jana Kliestikova, Juraj Kolencik, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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