Perceived Risk Remedies in Cross-Border E-Commerce – From Theory to Practice Via Triangulation Between PLS-SEM & FSQCA
By: Thi Van Anh Pham, Ákos Nagy and Minh Trung Ngo
Authors
Faculty of Economics – Management, Thang Long University Nghiem Xuan Yem, Hanoi, Vietnam
PhD Assistant professor The Marketing and Tourism Department, Faculty of Business and Economics, University of Pécs, Pécs, Hungary
MA Doctoral student Institute for South Asian, West Asian and African Studies, Hanoi, Vietnam Factulty of Business and Economics, University of Pécs, Pécs, Hungary
DOI: https://doi.org/10.2478/jeb-2026-0014 | Journal eISSN: 2233-1999
Language: English
Page range: 128 - 147
Published on: Jun 6, 2026
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Related subjects:
© 2026 Thi Van Anh Pham, Ákos Nagy, Minh Trung Ngo, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.