Can You Feel the Luxe? Exploring Consumer-Brand Relationships with Luxury and Neo-Luxury Brands
By: Merima Činjarević, Adi Alić and Naida Hašimović
DOI: https://doi.org/10.2478/jeb-2025-0011 | Journal eISSN: 2233-1999
Language: English
Page range: 149 - 162
Published on: Jun 30, 2025
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Merima Činjarević, Adi Alić, Naida Hašimović, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.