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Can You Feel the Luxe? Exploring Consumer-Brand Relationships with Luxury and Neo-Luxury Brands Cover

Can You Feel the Luxe? Exploring Consumer-Brand Relationships with Luxury and Neo-Luxury Brands

South East European Journal of Economics and Business
Volume 20 (2025): Issue 1 (June 2025)
By: ,   and    
Open Access
|Jun 2025
Articles in this issue
DOI: https://doi.org/10.2478/jeb-2025-0011 | Journal eISSN: 2233-1999 | Journal ISSN: 1840-118X
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Language: English
Page range: 149 - 162
Published on: Jun 30, 2025
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Luxury,
Neo-luxury,
Brand involvement,
Brand engagement,
Brand community identification,
Brand commitment
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2025 Merima Činjarević, Adi Alić, Naida Hašimović, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2025): Issue 1 (June 2025)
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