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The Role of Social Factors in the Acceptance of Artificial Intelligence-Based Services: the Example of the Banking Sector of Bosnia and Herzegovina Cover

The Role of Social Factors in the Acceptance of Artificial Intelligence-Based Services: the Example of the Banking Sector of Bosnia and Herzegovina

South East European Journal of Economics and Business
Volume 19 (2024): Issue 1 (June 2024)
By: Tamara Turnadžić,  Almir Peštek and  Merima Činjarević  
Open Access
|Jun 2024

Authors

Tamara Turnadžić

tamara.turnadzic@gmail.com

PhD Candidate, School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina

Almir Peštek

almir.pestek@efsa.unsa.ba

PhD, School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina

Merima Činjarević

merima.cinjarevic@efsa.unsa.ba

PhD, School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina
DOI: https://doi.org/10.2478/jeb-2024-0010 | Journal eISSN: 2233-1999
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Language: English
Page range: 145 - 158
Published on: Jun 29, 2024
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Artificial intelligence (AI),
Machine learning (ML),
Banking,
Technology readiness
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2024 Tamara Turnadžić, Almir Peštek, Merima Činjarević, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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