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Business Client Segmentation in Banking Using Self-Organizing Maps Cover

Business Client Segmentation in Banking Using Self-Organizing Maps

South East European Journal of Economics and Business
Volume 8 (2013): Issue 2 (November 2013)
By: ,  ,   and    
Open Access
|Nov 2014
Authors

Authors

Mirjana Pejić Bach

mpejic@efzg.hr

Faculty of Economics & Business, University of Zagreb

Sandro Juković

sandro.jukovic@gmail.com

IT Solutions Manager Erste&Steiermärkische Bank

Ksenija Dumičić

kdumicic@efzg.hr

Full professor Faculty of Economics & Business, University of Zagreb

Nataša Šarlija

natasa@efos.hr

Faculty of Economics in Osijek, University of Osijek
DOI: https://doi.org/10.2478/jeb-2013-0007 | Journal eISSN: 2233-1999 | Journal ISSN: 1840-118X
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Language: English
Page range: 32 - 41
Published on: Nov 20, 2014
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
self-organizing maps,
segmentation,
banking,
neural networks,
data mining
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2014 Mirjana Pejić Bach, Sandro Juković, Ksenija Dumičić, Nataša Šarlija, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 8 (2013): Issue 2 (November 2013)
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