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The Effects of B2C Interaction on Customer Loyalty Cover

The Effects of B2C Interaction on Customer Loyalty

Journal of Data and Information Science
Volume 3 (2018): Issue 2 (May 2018)
By: Xinyue Yang and  Qinjian Yuan  
Open Access
|Jun 2018

Authors

Xinyue Yang

commonaslight@outlook.com

School of Information Management, Nanjing University, Nanjing, China

Qinjian Yuan

School of Information Management, Nanjing University, Nanjing, China
DOI: https://doi.org/10.2478/jdis-2018-0010 | Journal eISSN: 2543-683X | Journal ISSN: 2096-157X
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Language: English
Page range: 78 - 104
Submitted on: Mar 3, 2018
Accepted on: May 28, 2018
Published on: Jun 22, 2018
Published by: Chinese Academy of Sciences, National Science Library
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
B2C e-commerce,
Interaction,
Interactive tool,
Customer loyalty
Related subjects:
Computer sciences,
Information technology,
Project management,
Databases and data mining

© 2018 Xinyue Yang, Qinjian Yuan, published by Chinese Academy of Sciences, National Science Library
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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