Have a personal or library account? Click to login
Using Cognitive Models to Understand and Counteract the Effect of Self-Induced Bias on Recommendation Algorithms Cover

Using Cognitive Models to Understand and Counteract the Effect of Self-Induced Bias on Recommendation Algorithms

Open Access
|Mar 2023

References

  1. A. Kovalenko, Older adults shopping online: A fad or a trend?, In: The Impact of Covid-19 on E-Commerce. Proud Pen, 2020.10.51432/978-1-8381524-8-2_5
  2. Q. Ma, A. H. Chan, and P.-L. Teh, Bridging the digital divide for older adults via observational training: Effects of model identity from a generational perspective, Sustainability, vol. 12, 2020, p. 4555.10.3390/su12114555
  3. Pew-Research, Internet/Broadband Fact Sheet, Pew Research Center, 2021.
  4. Nielsen-Norman, UX Design for Seniors (Ages 65 and older), Nielsen Norman Group, 2020.
  5. G. Sedek, P. Verhaeghen, and M. Martin, Social and motivational compensatory mechanisms for age-related cognitive decline, Psychology Press, 2012.
  6. T. M. Hess, Selective engagement of cognitive resources: Motivational influences on older adults’ cognitive functioning, Persp. Psychol. Science, vol. 9, 2014, pp. 388–407.10.1177/1745691614527465591139926173272
  7. G. Sedek, T. Hess, and D. Touron, Multiple Pathways of Cognitive Aging: Motivational and Contextual Influences, Oxford University Press, 2021.10.1093/oso/9780197528976.001.0001
  8. B. Knowles, V. Hanson, Y. Rogers, A. M. Piper, J. Waycott, N. Davies, A. Ambe, R. N. Brewer, D. Chattopadhyay, M. Deepak-Gopinath, et al., The harm in conflating aging with accessibility, Comm. of the ACM, 2020.10.1145/3431280
  9. R. Nielek, J. Pawlowska, K. Rydzewska, and A. Wierzbicki, Adapting algorithms on the web to deal with cognitive aging, Multiple Pathways of Cognitive Aging: Motivational and Contextual Influences, 2021, p. 368.10.1093/oso/9780197528976.003.0016
  10. R. Cabeza, Hemispheric asymmetry reduction in older adults: the harold model., Psychology and aging, vol. 17, 2002, p. 85.10.1037/0882-7974.17.1.85
  11. D. Kahneman, Attention and effort, vol. 1063, Citeseer, 1973.
  12. J. Cerella, Age-related decline in extrafoveal letter perception, Journal of Gerontology, vol. 40, 1985, pp. 727–736.10.1093/geronj/40.6.7274056329
  13. T. A. Salthouse and R. L. Babcock, Decomposing adult age differences in working memory., Developmental psychology, vol. 27, 1991, p. 763.10.1037/0012-1649.27.5.763
  14. E. L. Glisky, Changes in cognitive function in human aging, Brain aging, 2007, pp. 3–20.10.1201/9781420005523-1
  15. P. A. Reuter-Lorenz and C.-Y. C. Sylvester, The cognitive neuroscience of working memory and aging., 2005.10.1093/acprof:oso/9780195156744.003.0008
  16. W. Bruine de Bruin, A. M. Parker, and B. Fischhoff, Decision-making competence: More than intelligence?, Curr. Directions in Psych. Science, vol. 29, 2020, pp. 186–192.10.1177/0963721420901592
  17. R. Mata, L. J. Schooler, and J. Rieskamp, The aging decision maker: cognitive aging and the adaptive selection of decision strategies., Psych. and aging, vol. 22, 2007, p. 796.10.1037/0882-7974.22.4.79618179298
  18. R. Mata, B. von Helversen, and J. Rieskamp, Learning to choose: Cognitive aging and strategy selection learning in decision making., Psych. and aging, vol. 25, 2010, p. 299.10.1037/a001892320545415
  19. G. Gigerenzer and D. G. Goldstein, Reasoning the fast and frugal way: models of bounded rationality., Psychological review, vol. 103, 1996, p. 650.10.1037/0033-295X.103.4.650
  20. T. M. Hess, T. L. Queen, and T. R. Patterson, To deliberate or not to deliberate: Interactions between age, task characteristics, and cognitive activity on decision making, Journal of Behavioral Decision Making, vol. 25, 2012, pp. 29–40.10.1002/bdm.711392338324532954
  21. G. e. a. Chasseigne, Aging and probabilistic learning in single-and multiple-cue tasks, Experimental Aging Research, vol. 30, 2004, pp. 23–45.10.1080/0361073049025146914660331
  22. G. R. Samanez-Larkin, S. E. Gibbs, K. Khanna, L. Nielsen, L. L. Carstensen, and B. Knutson, Anticipation of monetary gain but not loss in healthy older adults, Nature neuroscience, vol. 10, 2007, pp. 787–791.10.1038/nn1894226886917468751
  23. E. Lex, D. Kowald, P. Seitlinger, T. N. T. Tran, A. Felfernig, M. Schedl, et al., Psychology-informed recommender systems, Foundations and Trends® in Information Retrieval, vol. 15, 2021, pp. 134–242.10.1561/1500000090
  24. E. Rich, User modeling via stereotypes, Cognitive science, vol. 3, 1979, pp. 329–354.10.1207/s15516709cog0304_3
  25. N. A. ALRossais and D. Kudenko, Evaluating stereotype and non-stereotype recommender systems., In: KaRS@ RecSys, 2018, pp. 23–28.
  26. M. F. Rutledge-Taylor, A. Vellino, and R. L. West, A holographic associative memory recommender system, In: 2008 Third International Conference on Digital Information Management. IEEE, 2008, pp. 87–92.10.1109/ICDIM.2008.4746700
  27. D. Bollen, M. Graus, and M. C. Willemsen, Remembering the stars? effect of time on preference retrieval from memory, In: Proceedings of the sixth ACM conference on Recommender systems, 2012, pp. 217–220.10.1145/2365952.2365998
  28. H. Ebbinghaus, Memory: A contribution to experimental psychology, Annals of neurosciences, vol. 20, 2013, p. 155.10.5214/ans.0972.7531.200408411713525206041
  29. H. Yu and Z. Li, A collaborative filtering method based on the forgetting curve, In: 2010 International conference on web information systems and mining, vol. 1. IEEE, 2010, pp. 183–187.10.1109/WISM.2010.70
  30. L. Ren, A time-enhanced collaborative filtering approach, In: 2015 4th International Conference on Next Generation Computer and Information Technology (NGCIT). IEEE, 2015, pp. 7–10.10.1109/NGCIT.2015.9
  31. A. Chmiel and E. Schubert, Using psychological principles of memory storage and preference to improve music recommendation systems, Leonardo Music Journal, vol. 28, 2018, pp. 77–81.10.1162/lmj_a_01045
  32. Z. Yang, J. He, and S. He, A collaborative filtering method based on forgetting theory and neural item embedding, In: 2019 IEEE 8th Joint International Information Technology and Artificial Intelligence Conference (ITAIC). IEEE, 2019, pp. 1606–1610.10.1109/ITAIC.2019.8785589
  33. J. R. Anderson, M. Matessa, and C. Lebiere, Act-r: A theory of higher level cognition and its relation to visual attention, Human–Computer Interaction, vol. 12, 1997, pp. 439–462.10.1207/s15327051hci1204_5
  34. L. Van Maanen and J. N. Marewski, Recommender systems for literature selection: A competition between decision making and memory models, In: Proceedings of the 31st Annual Conference of the Cognitive Science Society. Austin, TX: Cognitive Science Society, 2009, pp. 2914–2919.
  35. D. Kowald, P. Seitlinger, C. Trattner, and T. Ley, Long time no see: The probability of reusing tags as a function of frequency and recency, In: Proceedings of the 23rd International Conference on World Wide Web, 2014, pp. 463–468.10.1145/2567948.2576934
  36. C. Trattner, D. Kowald, P. Seitlinger, S. Kopeinik, and T. Ley, Modeling activation processes in human memory to predict the reuse of tags, The Journal of Web Science, vol. 2, 2016.10.1561/106.00000004
  37. D. Kowald, P. Seitlinger, S. Kopeinik, T. Ley, and C. Trattner, Forgetting the words but remembering the meaning: Modeling forgetting in a verbal and semantic tag recommender, In: Mining, Modeling, and Recommending’Things’ in Social Media, pp. 75–95. Springer, 2013.10.1007/978-3-319-14723-9_5
  38. D. Kowald and E. Lex, The influence of frequency, recency and semantic context on the reuse of tags in social tagging systems, In: Proceedings of the 27th ACM Conference on Hypertext and Social Media, 2016, pp. 237–242.10.1145/2914586.2914617
  39. C. Stanley and M. D. Byrne, Comparing vector-based and bayesian memory models using large-scale datasets: User-generated hashtag and tag prediction on twitter and stack overflow., Psychological Methods, vol. 21, 2016, p. 542.10.1037/met000009827918181
  40. M. C. Mozer and R. V. Lindsey, Predicting and improving memory retention: Psychological theory matters in the big data era, In: Big data in cognitive science, pp. 43–73. Psychology Press, 2016.10.4324/9781315413570-8
  41. L. Li, W. Chu, J. Langford, and R. E. Schapire, A contextual-bandit approach to personalized news article recommendation, In: Proceedings of the 19th international conference on World wide web, 2010, pp. 661–670.10.1145/1772690.1772758
  42. J.-C. Shi, Y. Yu, Q. Da, S.-Y. Chen, and A.-X. Zeng, Virtual-taobao: Virtualizing real-world online retail environment for reinforcement learning, In: Proceedings of the AAAI Conference on Artificial Intelligence, vol. 33, 2019, pp. 4902–4909.10.1609/aaai.v33i01.33014902
  43. D. Rohde, S. Bonner, T. Dunlop, F. Vasile, and A. Karatzoglou, Recogym: A reinforcement learning environment for the problem of product recommendation in online advertising, arXiv preprint arXiv:1808.00720, 2018.
  44. E. Ie, C.-w. Hsu, M. Mladenov, V. Jain, S. Narvekar, J. Wang, R. Wu, and C. Boutilier, Recsim: A configurable simulation platform for recommender systems, arXiv preprint arXiv:1909.04847, 2019.
  45. M. R. Santana, L. C. Melo, F. H. Camargo, B. Brandão, A. Soares, R. M. Oliveira, and S. Caetano, Mars-gym: A gym framework to model, train, and evaluate recommender systems for marketplaces, In: 2020 International Conference on Data Mining Workshops (ICDMW). IEEE, 2020, pp. 189–197.10.1109/ICDMW51313.2020.00035
  46. B. Shi, M. G. Ozsoy, N. Hurley, B. Smyth, E. Z. Tragos, J. Geraci, and A. Lawlor, Pyrecgym: A reinforcement learning gym for recommender systems, In: Proceedings of the 13th ACM Conference on Recommender Systems, 2019, pp. 491–495.10.1145/3298689.3346981
  47. L. Bernardi, S. Batra, and C. A. Bruscantini, Simulations in recommender systems: An industry perspective, arXiv preprint arXiv:2109.06723, 2021.
  48. J. Huang, H. Oosterhuis, M. De Rijke, and H. Van Hoof, Keeping dataset biases out of the simulation: A debiased simulator for reinforcement learning based recommender systems, In: Fourteenth ACM conference on recommender systems, 2020, pp. 190–199.10.1145/3383313.3412252
  49. J. Pawlowska, R. Nielek, and A. Wierzbicki, Lost in online stores? agent-based modeling of cognitive limitations of elderly online consumers, In: International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction and Behavior Representation in Modeling and Simulation. Springer, 2019, pp. 204–213.10.1007/978-3-030-21741-9_21
  50. J. Chen, H. Dong, X. Wang, F. Feng, M. Wang, and X. He, Bias and debias in recommender system: A survey and future directions, arXiv preprint arXiv:2010.03240, 2020.
  51. A. Olteanu, C. Castillo, F. Diaz, and E. Kıcıman, Social data: Biases, methodological pitfalls, and ethical boundaries, Frontiers in Big Data, vol. 2, 2019, p. 13.10.3389/fdata.2019.00013793194733693336
  52. M. D. Ekstrand, M. Tian, I. M. Azpiazu, J. D. Ek-strand, O. Anuyah, D. McNeill, and M. S. Pera, All the cool kids, how do they fit in?: Popularity and demographic biases in recommender evaluation and effectiveness, In: Conference on fairness, accountability and transparency. PMLR, 2018, pp. 172–186.
  53. M. J. Kusner, J. Loftus, C. Russell, and R. Silva, Counterfactual fairness, Advances in neural information processing systems, vol. 30, 2017.
  54. C. Dimov, P. H. Khader, J. N. Marewski, and T. Pachur, How to model the neurocognitive dynamics of decision making: A methodological primer with act-r, Behavior research methods, vol. 52, 2020, pp. 857–880.10.3758/s13428-019-01286-231396864
  55. K. Rydzewska, J. Pawłowska, R. Nielek, A. Wierzbicki, and G. Sedek, Cognitive limitations of older e-commerce customers in product comparison tasks, In: IFIP Conference on Human-Computer Interaction. Springer, 2021, pp. 646–656.10.1007/978-3-030-85613-7_41
  56. R. H. Logie and E. A. Maylor, An internet study of prospective memory across adulthood., Psychology and aging, vol. 24, 2009, p. 767.10.1037/a001547919739935
  57. B. Von Helversen, K. Abramczuk, W. Kopeć, and R. Nielek, Influence of consumer reviews on online purchasing decisions in older and younger adults, Decision Support Systems, vol. 113, 2018, pp. 1–10.10.1016/j.dss.2018.05.006
  58. R. Lambert-Pandraud, G. Laurent, and E. Lapersonne, Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations, Journal of Marketing, vol. 69, 2005, pp. 97–113.10.1509/jmkg.69.2.97.60757
  59. J. R. Hauser, Consideration-set heuristics, Journal of Business Research, vol. 67, 2014, pp. 1688–1699.10.1016/j.jbusres.2014.02.015
  60. J. R. Hauser, O. Toubia, T. Evgeniou, R. Befurt, and D. Dzyabura, Disjunctions of conjunctions, cognitive simplicity, and consideration sets, Journal of Marketing Research, vol. 47, 2010, pp. 485–496.10.1509/jmkr.47.3.485
  61. M. Ding, J. R. Hauser, S. Dong, D. Dzyabura, Z. Yang, S. Chenting, and S. P. Gaskin, Unstructured direct elicitation of decision rules, Journal of Marketing Research, vol. 48, 2011, pp. 116–127.10.1509/jmkr.48.1.116
  62. P. Lops, M. De Gemmis, and G. Semeraro, Content-based recommender systems: State of the art and trends, Recommender systems handbook, 2011, pp. 73–105.10.1007/978-0-387-85820-3_3
  63. C. Desrosiers and G. Karypis, A comprehensive survey of neighborhood-based recommendation methods, Recommender systems handbook, 2011, pp. 107–144.10.1007/978-0-387-85820-3_4
  64. L. Chen and P. Pu, Survey of preference elicitation methods, Technical report, 2004.
  65. R. B. Nozari and H. Koohi, Novel implicit-trust-network-based recommendation methodology, Expert Systems with Applications, vol. 186, 2021, p. 115709.10.1016/j.eswa.2021.115709
Language: English
Page range: 73 - 94
Submitted on: Aug 23, 2022
Accepted on: Feb 14, 2023
Published on: Mar 11, 2023
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2023 Justyna Pawłowska, Klara Rydzewska, Adam Wierzbicki, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.