The usefulness of mobile applications in shaping responsible consumption

Jaska, Ewa; Werenowska, Agnieszka; Balińska, Agata

doi:10.2478/ijme-2024-0020

Figures & Tables

Features of a useful application – functionality perspective. A – free application, D – choice of delivery method, M – filters for positioning the offer, B – compatibility with various systems, F – ease of setting up an account, L – intuitiveness, J – precise information about the offer, C – current update, H – private chat option, E – option to add recommendations, I – product notifications, K – number of language versions, and G – the ability to use location.
Source: own study results. — Features of a useful application – functionality perspective. A – free application, D – choice of delivery method, M – filters for positioning the offer, B – compatibility with various systems, F – ease of setting up an account, L – intuitiveness, J – precise information about the offer, C – current update, H – private chat option, E – option to add recommendations, I – product notifications, K – number of language versions, and G – the ability to use location. Source: own study results.

Figure 2.

Features of a useful application – technical perspective Source: own research results. A – application speed, B – low ad intensity, C – transparency, D – aesthetics, E – ability to use without logging in, F – one-handed navigation, G – facilitation for people with disabilities, H – small number of tabs, I – uniform color palette, J – ability to link to a profile in social media, K – font size adjustment. Source: own study results.

Features of a useful application - security perspective.
Source: own study results. A – safe payment, B – protection of personal data, C – ease of removing applications and personal data from the system, D – antivirus protection, E – information on not sharing data with third parties, F – limiting user rights to the minimum necessary and G – receiving confirmation of opting out of the application. — Features of a useful application - security perspective. Source: own study results. A – safe payment, B – protection of personal data, C – ease of removing applications and personal data from the system, D – antivirus protection, E – information on not sharing data with third parties, F – limiting user rights to the minimum necessary and G – receiving confirmation of opting out of the application.

NPS value for individual applications in total and in the group of women and men

Applications	Categories of respondents by NPS (%)			NPS
Applications	Critics	Neutral	Promoters	NPS
Zdrowe zakupy	16.67	43.75	39.58	22.91
Women	11.76	41.18	47.04	35.28
Men	25.00	58.33	16.67	-8.33
Too Good To Go	9.89	31.32	58.79	48.90
Women	11.19	29.85	58.96	47.77
Men	2.22	35.56	62.22	60.00
Gdzie wyrzucić	46.67	26.67	26.67	-20.00
Women	22.22	33.33	44.44	22.22
Men	83.33	16.67	0,00	-83.33
Vinted	15.87	41.53	42.59	26.72
Women	12.41	43.45	44.14	31.73
Men	17.38	35.71	36.90	19.52
Veturilo	16.89	35.81	47.30	30.41
Women	16.33	34.69	48.98	32.65
Men	18.37	38.78	42.86	24.49
Bla Bla Car	16.67	37.18	46.15	29.49
Women	13.64	38.64	47.73	34.09
Men	20.59	35.29	44.12	23.53
Foodsi	4.17	29.17	66.67	62.50
Women	3.23	22.58	74.19	70.96
Men	5.88	41.18	52.94	47.06
OLX	22.71	48.96	28.33	5.63
Women	22.37	47.70	29.93	7.56
Men	22.16	53.29	24.55	2.39
Alegro Lokalnie	20.11	40.21	39.68	19.58
Women	19.15	35.11	45.74	26.59
Men	21.11	46.67	32.22	11,11

Sustainable consumption activities undertaken regularly and the socio-demographic characteristics of the respondents [%]

	A	B	C	D	E	F	G	H	I	J
Total	57.3	9.77	13.79	9.91	35.34	49.67	27.74	4.02	57.30	40.43
Sex*
Woman	63.72	54.79	63.11	56.76	56.23	62.28	77.56	56.67	69.23	59.93
Man	33.72	41.10	33.98	37.48	41.51	29.57	19.51	36.67	28.67	38.41
Place of residence
Village	35.35	31.51	31.07	20.27	31.07	32.26	30.73	23.33	32.63	33.11
City <50,000	19.07	23.29	22.33	25.68	25.28	22.31	22.44	16.67	24.24	22.85
City of 50,000–500,000	8.60	10.96	14.56	9.46	10.57	8.33	10.24	13.33	10.49	7.95
City >500,000	36.98	34.25	32.04	44.59	32.45	37.10	36.59	46.67	32.63	36.09
Monthly income
<1,500 PLN	52.56	43.84	52.43	44.59	51.70	56.45	49.76	43.33	52.45	51.32
1,500–3,000 PLN	31.40	26.03	24.27	29.73	26.79	30.11	31.22	23.33	31.93	31.46
>3,000 PLN	16.05	30.14	23.30	25.68	21.51	13.34	19.02	33.33	15.62	17.22

The usefulness of mobile applications in shaping responsible consumption

Figures & Tables

Figure 1.

Figure 2.

Figure 3.

NPS value for individual applications in total and in the group of women and men

Sustainable consumption activities undertaken regularly and the socio-demographic characteristics of the respondents [%]

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