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Wide open? Creative industries and open strategizing challenges

Open Access
|Jun 2023

Figures & Tables

Figure 1.

Research procedure.
Research procedure.

Characteristics of companies investigated

Case No./informantIndustryDescription
I1DesignA company with 10 years of market experience operating in digital design. Employment: five to ten people (five employees and additional co-workers cooperating on specific projects).
I2Performing artsOne of the most dynamic cultural institutions, a music theater with a long history. Employment: approximately 60 employees.
I3ArchitectureStudio with 9 years of market experience, a good reputation, and a very well- known brand. It specializes in the design of public spaces and public buildings, as well as in commercial projects, many of which are carried out abroad. Employment: eight employees and additional co-workers in specific projects.
I4AdvertisingA company operating since 2004, offering advertising, mainly on the Internet/ social media. Employment: three employees and two additional co-workers.
I5PhotographyFreelancer specializing in press photography and reportage. Moreover, a member of the management board of a foundation operating to support cultural and artistic development, creative environments, and artists and to promote photography, audiovisual media, and reportage.
I6FashionA company involved in clothing design, a brand that has been available in the market for 9 years. Employment: four employees.
I7SoftwareA company operating in the market for over 5 years; its main activity is creating software and IT systems based on customers’ needs/ideas. Its second pillar is the creation of management systems (with reporting documentation) for universities. Employment: seven employees (various forms of cooperation).
I8Computer/ video gamesThe company has been in the market since 2014. The main project is an educational strategy game that combines elements of typical tycoon strategy games with educational features (running the company). Employment: nine employees.

Research categories

CategoryTransparencyInclusionCategory
ProcessDealing with differences in transparency expectationsThe selection process of actors involved in strategy-making and search for vulnerable partnersProcess
ProcessDealing with reduced external actors’ understanding of internal organizational issuesDealing with time constraintsProcess
ProcessThe necessity of moderating dialogue and enhancing responsivenessThe necessity of searching for tools/solutions that support inclusion and adapting them to different stakeholdersProcess
ProcessReducing the level of unnecessary bureaucracyDealing with reduced trust in stakeholdersCulture
CultureThe necessity of creating a sense of the organization’s trustworthinessThe necessity of enhancing the commitment of individual actorsCulture
StrategyDealing with the dilemma of sharing resourcesDealing with shallow and short-term relationships with stakeholdersCulture
StrategyMaintaining competitive advantage despite revealing sensitive informationChallenging the status quo: strategy-making process not only for top managersStrategy
StructureThe necessity of imposing the required changes on the organizational structureThe necessity of deciding about the level of interference with the strategyStrategy
StructureDealing with greater exposure to regulatory influenceChanging the hierarchical structures within organizationsStructure
The dilemma of strategy approval: democratic or top managersStructure
DOI: https://doi.org/10.2478/ijme-2023-0002 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
Language: English
Page range: 117 - 136
Submitted on: May 5, 2022
Accepted on: Jan 21, 2023
Published on: Jun 30, 2023
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2023 Joanna Radomska, Monika Hajdas, Przemysław Wołczek, Beata Glinka, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.