International Brand Strategies. The Perspective of the Companies from Emerging Markets
Authors
Mirosława Pluta-Olearnik
Miroslawa.Pluta-Olearnik@ue.wroc.pl
Faculty of Business and Management, Wroclaw University of Economics and Business, Wroclaw, Poland
DOI: https://doi.org/10.2478/ijme-2020-0027 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 370 - 371
Published on: Nov 19, 2020
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:
© 2020 Mirosława Pluta-Olearnik, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.