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Country of origin from a management perspective of emerging market companies Cover

Country of origin from a management perspective of emerging market companies

International Journal of Management and Economics
Volume 55 (2019): Issue 3 (September 2019)
By: Marzanna K. Witek-Hajduk and  Anna Grudecka  
Open Access
|Sep 2019

Authors

Marzanna K. Witek-Hajduk

mwitek@sgh.waw.pl

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland

Anna Grudecka

agrude@sgh.waw.pl

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland
DOI: https://doi.org/10.2478/ijme-2019-0015 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 212 - 229
Submitted on: Apr 24, 2019
Accepted on: Aug 6, 2019
Published on: Sep 30, 2019
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
country of origin (COO),
country of brand origin (COBO),
emerging markets,
international marketing,
management perspective
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2019 Marzanna K. Witek-Hajduk, Anna Grudecka, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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