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Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research Cover

Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

International Journal of Management and Economics
Volume 54 (2018): Issue 1 (March 2018)
By:   
Open Access
|Mar 2018
Authors

Authors

Urszula Garczarek-Bąk

Urszula.garczarek-bak@ue.poznan.pl

Department of Market Research and Services, Poznań University of Economics and Business, Poznań, Poland
DOI: https://doi.org/10.2478/ijme-2018-0004 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 36 - 49
Submitted on: Apr 11, 2017
Accepted on: Feb 26, 2018
Published on: Mar 29, 2018
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
neuromarketing,
EEG,
eyetracking,
private labels,
consumer behavior
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2018 Urszula Garczarek-Bąk, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 54 (2018): Issue 1 (March 2018)
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