Authors
Urszula Garczarek-Bąk
Urszula.garczarek-bak@ue.poznan.pl
Department of Market Research and Services, Poznań University of Economics and Business, Poznań, Poland
Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research
Language: English
Page range: 36 - 49
Submitted on: Apr 11, 2017
Accepted on: Feb 26, 2018
Published on: Mar 29, 2018
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Related subjects:
© 2018 Urszula Garczarek-Bąk, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.