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Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France Cover

Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France

International Journal of Contemporary Management
Volume 59 (2023): Issue 3 (September 2023)
By: Daria Hołodnik and  Marcin Hernes  
Open Access
|Aug 2023

Figures & Tables

Figure 1.

The model of the VG’s label Legend: A1-8 – actors (due to the VG’ offerings categorization), O1-n – offerings (due to the VG label classification), F1-3 – filters (due to the VG’ offerings researcher). Source: Authors’ own elaboration
The model of the VG’s label Legend: A1-8 – actors (due to the VG’ offerings categorization), O1-n – offerings (due to the VG label classification), F1-3 – filters (due to the VG’ offerings researcher). Source: Authors’ own elaboration

Figure 2.

The theoretical approaches related to the VG’s research Source: Authors’ own elaboration
The theoretical approaches related to the VG’s research Source: Authors’ own elaboration

Figure 3.

The final experts’ validation of the perceptive attributes Source: Authors’ own elaboration
The final experts’ validation of the perceptive attributes Source: Authors’ own elaboration

Aggregated attribute no_ 13: VG project limits

Aggregated attribute no 13Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
The individualism of public and private actors instead of collective orientation
The number of administrative structures can limit the effectiveness of collaboration
Difficulty in making new destination from existing destinations (e.g., the Rhone Valley, Burgundy & Provence)
It can be only a marketing product-label which will be not commercialized
The lack of responsiveness of public structures in relation to private actors

Aggregated attribute no_ 1: Dominant participants

Aggregated attribute no 1Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Wine & gastronomy activities
Wineries and wine cellars
Places to visit
Restaurants and inns
Outstanding experiences

Aggregated attribute no_ 8: VG perception

Aggregated attribute no 8Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
It has rigorous selection of the offers
It was created to promote local experiences & products
It is a brand specific to a territory and not a national label
It has new categories of classification (outstanding experiences & gourmet offers)
It does not take into account the administrative borders of the administrative territories
It is based on gastronomy excellence
It is based on geographical logic
It is based on regional collaboration
It is based on know-how
It is a label that has a potential
It is a destination that makes sense
It is a collective project

Aggregated attribute no_ 4: Regular collaboration

Aggregated attribute no 4Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Promotion: social media, welcoming journalists
Workshops and study tours (Educ-tours)
Promotion & development of labels
Participation in tourism fair trades

Aggregated attribute no_ 9: VG’s future perception

Aggregated attribute no 9Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
This label will participate in the promotion of our business
This label will increase collaboration between tourism destinations
This label will become the major destination for tourists
Generally, we believe it will become the new destination

Aggregated attribute no_ 2: Previous dominant labels

Aggregated attribute no 2Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Michelin
Vignobles et Découvertes
Vignerons Indépendants
Maître restaurateur

Aggregated attribute no_ 3: Dominant partner of collaboration

Aggregated attribute no 3Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Tourism Offices
Department
Region
Other

Aggregated attribute no_ 5: VG collaboration

Aggregated attribute no 5Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Application for the label
Promotion & Marketing
Information meetings organized by the public structures
No links yet
No new dynamic at the moment
New dynamic in general collaboration
New dynamic depends on the label success
Uprising dynamic due to the VG

Aggregated attribute no_ 11: Profits of VG participation

Aggregated attribute no 11Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Additional source of our structure’s visibility
Increasing our business profits
Offering packaged products to regional, national and international customers
Participation in a collective project
It will strengthen the collaboration between the territorial destinations

Aggregated attribute no_ 12: VG development

Aggregated attribute no 12Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
A great marketing tool but a difficult product to commercialize
The label will be used mainly by tour operators
This will increase interest of international and national tourists
This is an opportunity to create a globally recognized destination

Aggregated attribute no_ 10: VG beneficial actors

Aggregated attribute no 10Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
Public structures
Tour operators & Incoming agencies
Labelled actors
Customers (tourists)

Aggregated attribute no_ 7: General perception of the labels in France

Aggregated attribute no 7Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
They reflect the quality of products & services
They are a source of information for visitors
They are the marketing tools
They do not reflect the promised quality

The number of objects in particular clusters related to values of particular aggregated attributes

ClusterNumber of objects in clusterDominant participantsDominant previous labelsDominant partner of collaborationRegular collaborationVG collaborationVG application processGeneral perception of labelsVG perceptionVG future perceptionVG beneficial actorProfits of VG participationVG developmentVG project limits
01212295514193021009211112
1700040000047270716
219004016125130800
390020021831153502100
4221632371231351519161116815
5141885328124352535337332820
6101218506793937517844922615
72717244923264444334228283723

Aggregated attribute no_ 6: VG application process

Aggregated Attribute no 6Cluster 0Cluster 1Cluster 2Cluster 3Cluster 4Cluster 5Cluster 6Cluster 7
It was easy to apply
It was fair because rewards having other labels
It was fair because it selects the best offers
Participation in the information meetings
DOI: https://doi.org/10.2478/ijcm-2023-0007 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 15 - 31
Published on: Aug 8, 2023
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
tourism labels,
brand destination,
wine & gastronomical tourism,
clustering
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2023 Daria Hołodnik, Marcin Hernes, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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