Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France

Daria Hołodnik; Marcin Hernes

doi:10.2478/ijcm-2023-0007

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Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France

International Journal of Contemporary Management

Volume 59 (2023): Issue 3 (September 2023)

By: Daria Hołodnik and Marcin Hernes

Open Access

|Aug 2023

Figures & Tables

The model of the VG’s label
Legend: A_1-8 – actors (due to the VG’ offerings categorization), O_1-n – offerings (due to the VG label classification), F_1-3 – filters (due to the VG’ offerings researcher). Source: Authors’ own elaboration

The theoretical approaches related to the VG’s research
Source: Authors’ own elaboration

The final experts’ validation of the perceptive attributes Source: Authors’ own elaboration

Table 1.

The number of objects in particular clusters related to values of particular aggregated attributes

Cluster	Number of objects in cluster	Dominant participants	Dominant previous labels	Dominant partner of collaboration	Regular collaboration	VG collaboration	VG application process	General perception of labels	VG perception	VG future perception	VG beneficial actor	Profits of VG participation	VG development	VG project limits
0	12	12	29	55	14	19	30	21	0	0	9	21	11	12
1	7	0	0	0	40	0	0	0	0	47	27	0	7	16
2	19	0	0	4	0	1	6	12	5	13	0	8	0	0
3	9	0	0	20	0	2	18	31	15	35	0	21	0	0
4	22	16	32	37	12	31	35	15	19	16	11	16	8	15
5	14	18	8	53	28	12	43	52	53	53	37	33	28	20
6	10	12	18	50	67	9	39	37	51	78	44	92	26	15
7	27	17	24	49	23	26	44	44	33	42	28	28	37	23

Table 2.

Aggregated attribute no. 1: Dominant participants

Aggregated attribute no 1	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Wine & gastronomy activities
Wineries and wine cellars
Places to visit
Restaurants and inns
Outstanding experiences

1 Legend: graphic/j_ijcm-2023-0007_inline_011.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 3.

Aggregated attribute no. 2: Previous dominant labels

Aggregated attribute no 2	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Michelin
Vignobles et Découvertes
Vignerons Indépendants
Maître restaurateur

2 graphic/j_ijcm-2023-0007_inline_024.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 4.

Aggregated attribute no. 3: Dominant partner of collaboration

Aggregated attribute no 3	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Tourism Offices
Department
Region
Other

3 graphic/j_ijcm-2023-0007_inline_049.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 5.

Aggregated attribute no. 4: Regular collaboration

Aggregated attribute no 4	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Promotion: social media, welcoming journalists
Workshops and study tours (Educ-tours)
Promotion & development of labels
Participation in tourism fair trades

4 graphic/j_ijcm-2023-0007_inline_063.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 6.

Aggregated attribute no. 5: VG collaboration

Aggregated attribute no 5	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Application for the label
Promotion & Marketing
Information meetings organized by the public structures
No links yet
No new dynamic at the moment
New dynamic in general collaboration
New dynamic depends on the label success
Uprising dynamic due to the VG

5 graphic/j_ijcm-2023-0007_inline_089.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 7.

Aggregated attribute no. 6: VG application process

Aggregated Attribute no 6	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
It was easy to apply
It was fair because rewards having other labels
It was fair because it selects the best offers
Participation in the information meetings

6 graphic/j_ijcm-2023-0007_inline_117.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 8.

Aggregated attribute no. 7: General perception of the labels in France

Aggregated attribute no 7	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
They reflect the quality of products & services
They are a source of information for visitors
They are the marketing tools
They do not reflect the promised quality

7 graphic/j_ijcm-2023-0007_inline_136.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 9.

Aggregated attribute no. 8: VG perception

Aggregated attribute no 8	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
It has rigorous selection of the offers
It was created to promote local experiences & products
It is a brand specific to a territory and not a national label
It has new categories of classification (outstanding experiences & gourmet offers)
It does not take into account the administrative borders of the administrative territories
It is based on gastronomy excellence
It is based on geographical logic
It is based on regional collaboration
It is based on know-how
It is a label that has a potential
It is a destination that makes sense
It is a collective project

8 graphic/j_ijcm-2023-0007_inline_191.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 10.

Aggregated attribute no. 9: VG’s future perception

Aggregated attribute no 9	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
This label will participate in the promotion of our business
This label will increase collaboration between tourism destinations
This label will become the major destination for tourists
Generally, we believe it will become the new destination

9 graphic/j_ijcm-2023-0007_inline_216.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 11.

Aggregated attribute no. 10: VG beneficial actors

Aggregated attribute no 10	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Public structures
Tour operators & Incoming agencies
Labelled actors
Customers (tourists)

10 graphic/j_ijcm-2023-0007_inline_235.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 12.

Aggregated attribute no. 11: Profits of VG participation

Aggregated attribute no 11	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
Additional source of our structure’s visibility
Increasing our business profits
Offering packaged products to regional, national and international customers
Participation in a collective project
It will strengthen the collaboration between the territorial destinations

11 graphic/j_ijcm-2023-0007_inline_258.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 13.

Aggregated attribute no. 12: VG development

Aggregated attribute no 12	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
A great marketing tool but a difficult product to commercialize
The label will be used mainly by tour operators
This will increase interest of international and national tourists
This is an opportunity to create a globally recognized destination

12 graphic/j_ijcm-2023-0007_inline_274.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

Table 14.

Aggregated attribute no. 13: VG project limits

Aggregated attribute no 13	Cluster 0	Cluster 1	Cluster 2	Cluster 3	Cluster 4	Cluster 5	Cluster 6	Cluster 7
The individualism of public and private actors instead of collective orientation
The number of administrative structures can limit the effectiveness of collaboration
Difficulty in making new destination from existing destinations (e.g., the Rhone Valley, Burgundy & Provence)
It can be only a marketing product-label which will be not commercialized
The lack of responsiveness of public structures in relation to private actors

13 graphic/j_ijcm-2023-0007_inline_285.png - the particular attribute’s component was assigned to the cluster according to the Affinity Propagation method

References

Authors

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Articles in this issue

DOI: https://doi.org/10.2478/ijcm-2023-0007 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920

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Language: English

Page range: 15 - 31

Published on: Aug 8, 2023

Published by: Jagiellonian University

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

tourism labels,

brand destination,

wine & gastronomical tourism,

clustering,

Vallée de la Gastronomie-France

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Industries,

Non profit organizations (NPO), foundations, charities, associations,

Public sector, public private partnerships, public administration

© 2023 Daria Hołodnik, Marcin Hernes, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 59 (2023): Issue 3 (September 2023)

Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France

Figures & Tables

Figure 1.

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Figure 3.

Table 1.

Table 2.

Table 3.

Table 4.

Table 5.

Table 6.

Table 7.

Table 8.

Table 9.

Table 10.

Table 11.

Table 12.

Table 13.

Table 14.

Paradigm

My account

Cluster	Number of objects in cluster	Dominant participants	Dominant previous labels	Dominant partner of collaboration	Regular collaboration	VG collaboration	VG application process	General perception of labels	VG perception	VG future perception	VG beneficial actor	Profits of VG participation	VG development	VG project limits
0	12	12	29	55	14	19	30	21	0	0	9	21	11	12
1	7	0	0	0	40	0	0	0	0	47	27	0	7	16
2	19	0	0	4	0	1	6	12	5	13	0	8	0	0
3	9	0	0	20	0	2	18	31	15	35	0	21	0	0
4	22	16	32	37	12	31	35	15	19	16	11	16	8	15
5	14	18	8	53	28	12	43	52	53	53	37	33	28	20
6	10	12	18	50	67	9	39	37	51	78	44	92	26	15
7	27	17	24	49	23	26	44	44	33	42	28	28	37	23

Cluster	Number of objects in cluster	Dominant participants	Dominant previous labels	Dominant partner of collaboration	Regular collaboration	VG collaboration	VG application process	General perception of labels	VG perception	VG future perception	VG beneficial actor	Profits of VG participation	VG development	VG project limits
0	12	12	29	55	14	19	30	21	0	0	9	21	11	12
1	7	0	0	0	40	0	0	0	0	47	27	0	7	16
2	19	0	0	4	0	1	6	12	5	13	0	8	0	0
3	9	0	0	20	0	2	18	31	15	35	0	21	0	0
4	22	16	32	37	12	31	35	15	19	16	11	16	8	15
5	14	18	8	53	28	12	43	52	53	53	37	33	28	20
6	10	12	18	50	67	9	39	37	51	78	44	92	26	15
7	27	17	24	49	23	26	44	44	33	42	28	28	37	23

Cluster	Number of objects in cluster	Dominant participants	Dominant previous labels	Dominant partner of collaboration	Regular collaboration	VG collaboration	VG application process	General perception of labels	VG perception	VG future perception	VG beneficial actor	Profits of VG participation	VG development	VG project limits
0	12	12	29	55	14	19	30	21	0	0	9	21	11	12
1	7	0	0	0	40	0	0	0	0	47	27	0	7	16
2	19	0	0	4	0	1	6	12	5	13	0	8	0	0
3	9	0	0	20	0	2	18	31	15	35	0	21	0	0
4	22	16	32	37	12	31	35	15	19	16	11	16	8	15
5	14	18	8	53	28	12	43	52	53	53	37	33	28	20
6	10	12	18	50	67	9	39	37	51	78	44	92	26	15
7	27	17	24	49	23	26	44	44	33	42	28	28	37	23