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Impression management by academic lectures in their own opinion and the students

International Journal of Contemporary Management
Volume 58 (2022): Issue 3 (September 2022)
By:
Open Access
|Jul 2022

Figures & Tables

Figure 1

Managing the impression of a academic lecture's –components.Source: Authors’ own study.
Managing the impression of a academic lecture's –components.Source: Authors’ own study.

Figure 2

Mean of prestige, image creation, the image of scientist and for prestige (direct question) in groups with different scientific titles. Source: Authors’ own study
Mean of prestige, image creation, the image of scientist and for prestige (direct question) in groups with different scientific titles. Source: Authors’ own study

Correlation analysis of prestige, image creation, the image of a scientist

PrestigeImage creationImage of the scientist
Image creation0.506***–
Image of the scientist0.311***0.493***–
Prestige_20.266***n.i.0.178*

j_ijcm-2022-0006_apptab_003

PRESTIGEα Cronbacha, after deleting an item
His/her scientific achievements (number of publications).776
His/her scientific achievements (prestige of his publications).775
The knowledge he has.806
Ability to transfer knowledge to students.814
Seniority.780
Academic title.757
Functions (positions) held at the University.744
Exercising power in the University.752
Performing functions in prestigious non-university organizations.760
Circulating opinion among other students.809
α = 0.797 / 0.848
IMAGE CREATION
Lecturers take care of their image in order to impress students.821
Image.811
Dress code.806
Academic PR.815
Functioning in social media functioning in social media.815
Media appearances.829
Creating an image by lecturers is important to them.832
Lecturers are focused on creating their brand.834
Students are impressed by a lecturer who cares about his image.809
Lecturers promote each other among students.826
α = 0.835
IMAGE OF SCIENTIST
Awakening cognitive curiosity in students.597
Personal charm.545
High demands on students.512
Lecturers are associated with characters present in culture, i.e., a sorcerer, a mad scientist.518
A scientist is more interesting when he spreads an atmosphere of mystery around him..510
A scientist who has respect among students must be demanding.516
α = 0.581 / 0.598

j_ijcm-2022-0006_apptab_002

Creating an image by lecturers is important to them.
Lecturers are focused on creating their personal brand.
Students are impressed by the lecturer who cares about his image.
Lecturers promote each other among students.
Lecturers take care of their image in order to impress students.
Lecturers are associated with characters present in culture, i.e., a sorcerer, a mad scientist.
A scientist is more interesting when he spreads an atmosphere of mystery around him.
A scientist who has respect among students must be demanding.

j_ijcm-2022-0006_apptab_001

Question
His/her scientific achievements (number of publications)
His/her scientific achievements (prestige of publications)
The knowledge he has
Ability to transfer knowledge to students
Seniority
Academic title
Functions performed at the University
Exercising power in the University
Performing functions in prestigious non-university organizations
Awakening cognitive curiosity in students
Image
Dress code
Academic PR
Functioning in social media
Personal charm
High demands on students
Circulating opinions among other students
Media appearances

Methodical structure

Theoretical backgroundIndicatorFactors
Ciobǎnicǎ 2013Blackmore 2016Cybel-Michalska 2019Elliot & Reis 2003Scientific prestige:Prestige in the academic field Age of achievements
  • ➢

    The assessment of the attractiveness of an academic lecturer is influenced by academic achievements (number of publications), scientific achievements (prestige of publications held), knowledge, ability to pass on knowledge to students, seniority, scientific title, university's functions, exercise of power in the university, perform functions in prestigious non-university organizations, circulating opinions among other students.

Baumeister & Leary 1995Jones & Pittman 1982Image creation:Social image Self-promotion
  • ➢

    The assessment of the attractiveness of an academic lecturer is influenced by: social media, academic PR, dress code, image, media appearances. Creating an image is important to lecturers.

  • ➢

    They need to create an image.

  • ➢

    Lecturers are focused on creating their personal brand.

  • ➢

    Students are impressed by a lecturer who takes care of his image.

  • ➢

    Lecturers promote each other among students.

  • ➢

    Lecturers take care of their image to impress students.

Pekdoğan 2019Czarniawska 2010Morgan 1986Image of the scientist:Metaphors and narrations Labels
  • ➢

    The assessment of the attractiveness of an academic lecturer is influenced by: awakening cognitive curiosity in students, high demands on students.

  • ➢

    Lecturers associate with characters present in culture, i.e., sorcerer, mad scientist.

  • ➢

    A scientist is more interesting for students when he or she is surrounded by an atmosphere of mystery.

  • ➢

    A scientist who has respect among students must be demanding.

Results of regression analysis

BStandard errorBetaTdf
1Constant5.163.653 7.910.000
PRESTIGE.575.174.2613.301.001
IMAGE_CREATION−.181.225−.070−.807.421
IMAGE_SCIENTIST.342.205.1311.671.096

Descriptive statistics of participants

VariableValuen%
SexFemale15978.3
Male4421.7
GroupLecturer5426.6
Student14973.4
TitleMA5527.4
PhD199.5
Does not have12260.7
Professor52.5
DyscyplinePsychology11760.6
Management4623.8
Philologies94.7
Others126.2
Logistics94.7

Results of multivariable two-way analysis of variance in 2 × 2 scheme

SourceDependent variabledfFSignificanceObservation power
GROUP_1PRESTIGE1.800.372.144
IMAGE_CREATION1.346.557.090
IMAGE_SCIENTIST1.153.696.067
PRESTIGE_21.597.441.120
GROUP_2PRESTIGE1.062.804.057
IMAGE_CREATION1.016.900.052
IMAGE_SCIENTIST1.129.720.065
PRESTIGE_21.346.557.090
GROUP_1* GROUP_2PRESTIGE1.001.974.050
IMAGE_CREATION11.617.205.244
IMAGE_SCIENTIST1.000.987.050
PRESTIGE_211.858.175.273

Means of prestige, image creation, the image of scientist and for prestige (direct question) in groups with psychology and management

PrestigeImage creationImage of scientistPrestige - 3
LecturerPsychology3,263,162,917,18
Management3,322,903,008,33
Total3,263,132,927,29
StudentPsychology3,013,002,837,53
Management3,093,312,917,07
Total3,033,102,857,38
TotalPsychology3,073,042,857,44
Management3,103,292,917,15
Total3,083,112,877,36

j_ijcm-2022-0006_apptab_004

MSDSkev.Kurt.MinimumMaximum
PRESTIGE3,030,84−0,14−0,191,005,00
IMAGE_CREATION3,100,71−0,03−0,121,305,00
IMAGE_SCIENTIST2,880,710,140,221,005,00
PRESTIGE II (directquestion)7,301,86−1,152,221,0010,00
DOI: https://doi.org/10.2478/ijcm-2022-0006 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 11 - 26
Published on: Jul 13, 2022
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
scientific prestige,
image creation,
impression management,
imagination,
organizational image
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2022 Justyna Dziedzic, Agata Jastrzębowska, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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