Media channels impact in brand indicators in Romania
Authors
Cristina Burlacioiu
Bucharest University of Economic Studies, Bucharest, Romania
Cristina Boboc
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/icas-2019-0012 | Journal eISSN: 2668-6309
Language: English
Page range: 135 - 144
Published on: Feb 13, 2020
Published by: Grupul de Econometrie Aplicata
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2020 Cristina Burlacioiu, Cristina Boboc, Constantin Mitruţ, Ioan Simu, published by Grupul de Econometrie Aplicata
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.