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Media channels impact in brand indicators in Romania Cover

Media channels impact in brand indicators in Romania

Proceedings of the International Conference on Applied Statistics
Volume 1 (2019): Issue 1 (October 2019)
By: Cristina Burlacioiu,  Cristina Boboc,  Constantin Mitruţ and  Ioan Simu  
Open Access
|Feb 2020

Authors

Cristina Burlacioiu

cristinaburlacioiu@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania

Cristina Boboc

cristina.boboc@csie.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Constantin Mitruţ

cmitrut@ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Ioan Simu

ioan_simu@mercury.ro

University of Bucharest, Bucharest, Romania
DOI: https://doi.org/10.2478/icas-2019-0012 | Journal eISSN: 2668-6309
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Language: English
Page range: 135 - 144
Published on: Feb 13, 2020
Published by: Grupul de Econometrie Aplicata
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Principal Component Analysis,
Regression model,
media channels investment,
brand performance,
Romania
Related subjects:
Computer sciences,
Artificial intelligence,
Business and economics,
Political economics,
Macroeconomics,
Mathematics and statistics for economists,
Statistics,
Econometrics

© 2020 Cristina Burlacioiu, Cristina Boboc, Constantin Mitruţ, Ioan Simu, published by Grupul de Econometrie Aplicata
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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