Abstract
The article tracks the development of a new ecclesial strapline for the British Methodist Church in the period between 2007 and 2014 and assesses the initial impact of the identity on education and ecumenism. It argues that the theme and practice of holiness has been underplayed and underdeveloped in the discourse to find a fresh expression of Methodism’s calling but that there are surprisingly creative elements latent in the expression, especially in a new era of ecumenical relations.