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The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala) Cover

The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)

HOLISTICA – Journal of Business and Public Administration
Volume 16 (2025): Issue 2 (December 2025)
By: Suhad Barqi Kamel,  Hawra Thamer Mahdi and  Layla Mohsen Hassan  
Open Access
|Dec 2025

Authors

Suhad Barqi Kamel

Suhadaldafaiy@gmail.com

Al-Safwa University College, Iraq

Hawra Thamer Mahdi

hawraa.Th@uokerbala.edu.iq

Financial and Banking Sciences Dept, University of Kerbala, Iraq

Layla Mohsen Hassan

layla.alhakeem@uokerbala.edu.iq

Accounting Dept, University of Kerbala, Iraq
DOI: https://doi.org/10.2478/hjbpa-2025-0017 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 62 - 80
Submitted on: May 1, 2025
|
Accepted on: Aug 1, 2025
|
Published on: Dec 31, 2025
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Advertising credibility,
Purchase decision,
Customer,
Electrical appliances companies,
Karbala
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2025 Suhad Barqi Kamel, Hawra Thamer Mahdi, Layla Mohsen Hassan, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution 4.0 License.

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