Abstract
Environmental migration owes its existence to pull factors, i.e. disastrous environmental factors that push people to migrate to other lands. In this article the definition of environmental migration is reversed, since in Russian internal migration towards the Kuban’ region and, in particular, towards the city of Krasnodar, pull factors are transformed into push factors, giving rise to migration in which the climate is an attractive pole, around which other migratory causes are placed. The migratory flows directed towards the city of Krasnodar are a great resource of demographic rebirth, the motor of regional and city life, the growing stimulus towards rapid urban development and the transformative and generative force of infinite territorial images, endlessly created by each migrant present on the territory under examination.