Abstract
This essay presents an analysis of the structural and cultural characteristics of postmodern society’s new capitalism, underscoring the fact that uncertainty, flexibility, mobility and risk are the latest categories of contemporary life, with which we need to interact and communicate constantly.
It is necessary to aim at governing uncertainty by activating a new logic of the diffused empowerment of people aimed at promoting value for all the stakeholders by sharing objectives, development plans and the joint redesign of technologies, structures and processes. This is a perspective which places the person at the centre of strategic action, relaunches a New Humanism, invests in the cultural dimension, enhances that of value with a view to surpassing theutilitarian and technocentric paradigm while asserting a new anthropocentric