Abstract
The European focus on the Caucasus region has increased considerably and reflects the need for safe access to the various energy resources in the Caspian region.
In this sense, Azerbaijan plays a key political role because of its geographical location, as a privileged bridge for trade between East and West, but also for historical and cultural reasons, placed between Russia, Iran and Turkey, interlocutors with whom, especially today, it is necessary to confront.
The contribution aims to focus on the Italy-Azerbaijan relationship through the eyes of social networks, analyzing first how well they are known in the country of Central Asia and then which are those most used by the population. Secondly, the country’s data will be related to the global trend to highlight similarities and differences. Finally, it will be analyzed the pages and groups of social networks that deal with the relationship between Azerbaijan and Italy, showing the main topics covered and how the two countries are getting closer not only for economic reasons, but also cultural because in Azerbaijan the Italian culture is known and appreciated, especially the language, music, art and gastronomy.