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How Companies Can Measure the Success of their Relationship Marketing Investments Cover

How Companies Can Measure the Success of their Relationship Marketing Investments

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 1 (May 2009)
By: Robert W. Palmatier,  Srinath Gopalakrishna and  Mark Houston  
Open Access
|Jul 2014

Authors

Robert W. Palmatier

palmatrw@u.washington.edu

Srinath Gopalakrishna

srinath@missouri.edu

Mark Houston

houstonmb@missouri

DOI: https://doi.org/10.2478/gfkmir-2014-0082 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 35
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
B2B,
relationship marketing,
marketing measurement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Robert W. Palmatier, Srinath Gopalakrishna, Mark Houston, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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