Have a personal or library account? Click to login
Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much Cover

Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much

By: Anja Lambrecht and  Bernd Skiera  
Open Access
|Jul 2014

References

  1. Hobson, M., Spady, R.H. (1988), “The Demand for Local Telephone Service Under Optional Local Measured Service”, Morristown (NJ).
  2. Kridel, D.J., Lehman, D.E., Weisman, D.L. (1993), “Option Value, Telecommunication Demand and Policy”, Information Economics and Policy, 5, 125-144.10.1016/0167-6245(93)90018-C
  3. Lambrecht, A., Skiera, B. (2006), “Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases”, Journal of Marketing Research, 18, 212-223.10.1509/jmkr.43.2.212
  4. Malmendier, U., DellaVigna, S. (2006), “Paying Not to Go to the Gym”, American Economic Review, 96, 694-719.10.1257/aer.96.3.694
  5. Miravete, E.J. (2002), “Estimating Demand for Local Telephone Service with Asymmetric Information and Optional Calling Plans”, Review of Economic Studies, 69, 943-971.10.1111/1467-937X.00232
  6. Mitchell, B.M., Vogelsang, I. (1991), “Telecommunication Pricing: Theory and Practice”, Cambridge, UK.10.1017/CBO9780511599002
  7. Prelec, D., Loewenstein, G. (1998), “The Red and the Black: Mental Accounting of Savings and Debt”, Marketing Science, 17, 4-28.10.1287/mksc.17.1.4
  8. Train, K.E., McFadden, D.L., Ben-Akiva, M. (1987), “The Demand for Local Telephone Service: A Fully Discrete Model of Residential Calling Patterns and Service Choices”, Rand Journal of Economics, 18, 109-123.10.2307/2555538
Language: English
Page range: 16 - 23
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 Anja Lambrecht, Bernd Skiera, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.