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Creating Shopping Momentum Cover
By: Ravi Dhar,  Joel Huber and  Uzma Khan  
Open Access
|Jul 2014

References

  1. Dhar Ravi, Huber Joel and Khan Uzmar (2007): “The Shopping Momentum Effect”, Journal of Marketing Research, Vol. XLIV (August 2007), 370-378.
  2. Dhar Ravi and Itamar Simonson (1999), “Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing,” Journal of Marketing Research, Vol. 36 (February), 29-44.
  3. Peter M. Gollwitzer (1990), “From Weighing to Willing: Approaching a Change Decision Through Pre- or Postdecisional Implementation,” Organizational Behavior and Human Decision Processes, Vol. 45 (February), 41-46.10.1016/0749-5978(90)90004-S
  4. Peter M. Gollwitzer, Heinz Heckhausen and Brigit Steller (1990), “Deliberative and Implemental Mindsets: Cognitive Tuning Toward Congruous Thoughts and Information,” Journal of Personality and Social Psychology, Vol. 59 (December), 1119-27.10.1037/0022-3514.59.6.1119
  5. Angela Lee and Brian Sternthal (1999), “The Effects of Positive Mood on Memory,” Journal of Consumer Research, Vol. 26 (2), 115-32.10.1086/209554
Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 Ravi Dhar, Joel Huber, Uzma Khan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.