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Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending Cover

Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By: Koert van Ittersum,  Joost M.E Pennings and  Brian Wansink  
Open Access
|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0063 | Journal eISSN: 2628-166X
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Language: English
Page range: 50 - 51
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Retailing,
Shopping Behavior,
Spending
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Koert van Ittersum, Joost M.E Pennings, Brian Wansink, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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