Left Behind Expectations - How to Prevent CRM Implementations from Failing Cover

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Left Behind Expectations - How to Prevent CRM Implementations from Failing

NIM Marketing Intelligence Review

Volume 2 (2010): Issue 2 (November 2010)

By: Jan U. Becker, Goetz Greve and Sönke Albers

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0061 | Journal eISSN: 2628-166X

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Language: English

Page range: 34 - 41

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Customer Relationship Management,

CRM Implementation,

Customer Life-Cycle

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Jan U. Becker, Goetz Greve, Sönke Albers, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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