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Customization: A Goldmine or a Wasteland? Cover

Customization: A Goldmine or a Wasteland?

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By: Nikolaus Franke,  Peter Keinz and  Christoph J. Steger  
Open Access
|Jul 2014

Authors

Nikolaus Franke

nikolaus.franke@wu.ac.at

Peter Keinz

peter.keinz@wu.ac.at

Christoph J. Steger

DOI: https://doi.org/10.2478/gfkmir-2014-0060 | Journal eISSN: 2628-166X
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Language: English
Page range: 26 - 33
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
individualization,
mass customization,
segmentation,
innovation,
customer integration
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Nikolaus Franke, Peter Keinz, Christoph J. Steger, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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