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“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products? Cover

“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products?

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By:   
Open Access
|Jul 2014
References

References

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DOI: https://doi.org/10.2478/gfkmir-2014-0059 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Product Innovations,
Convergent Products,
Product Features,
Consumer Value,
Consumption Goals,
Utilitarian,
Hedonic
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Tripat Gill, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 2 (2010): Issue 2 (November 2010)
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