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“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products? Cover

“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products?

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By: Tripat Gill  
Open Access
|Jul 2014

References

  1. Pine, B. Joseph, II and James H. Gilmore (1998), “Welcome to the Experience Economy“, Harvard Business Review, 76 (July/August), pp. 97 - 105.
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  2. Rust, Roland T., Debora Viana Thompson, and Rebecca W. Hamilton (2006), “Defeating Feature Fatigue“, Harvard Business Review, 84 (February), pp. 98 - 107.
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  3. Ward, Scott, Larry Light, and Jonathan Goldstine (1999), “What High-Tech Managers Need to Know About Brands“, Harvard Business Review, 77 (July / August), pp. 85 - 96.
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  4. Yoffie, David A. (1997), Competing in the Age of Digital Convergence. Boston, MA: Harvard Business School Press
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DOI: https://doi.org/10.2478/gfkmir-2014-0059 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Product Innovations,
Convergent Products,
Product Features,
Consumer Value,
Consumption Goals,
Utilitarian,
Hedonic
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Tripat Gill, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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