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Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets Cover

Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
By: Gerard J. Tellis,  Eden Yin and  Rakesh Niraj  
Open Access
|Jul 2014

References

  1. Krugman, Paul (1994), Peddling Prosperity, New York: Norton
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  2. Tellis, Gerard J. and Peter N. Golder (1996), “First to Market, First to Fail? The Real Causes of Enduring Market Leadership“, Sloan Management Review, 37 (2), pp. 65 - 75.
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  3. Tellis, Gerard J. and Peter Golder (2001), “Will and Vision: How Latecomers Grow to Dominate Markets“, McGraw Hill.
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DOI: https://doi.org/10.2478/gfkmir-2014-0058 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Competition,
Product Quality,
Network Effects,
Market Evolution,
Market Efficiency,
Market Leadership,
Computer Industry
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Gerard J. Tellis, Eden Yin, Rakesh Niraj, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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