Variationen und spielerischer Gebrauch standardsprachlicher Wendungen und Sprichwörter in der Werbung
By: Miruna Ivanov
Abstract
The process of advertising is a technique used to draw attention to a product or a service. It is an indispensable method of the marketing strategy. To ensure that clients are thus interested in the product, the advertisement must be original, attractive and creative through the use of stylistic instruments, such as linguistic games or idiomatic expressions.
Language: English
Page range: 391 - 398
Published on: Oct 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2024 Miruna Ivanov, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution 4.0 License.