Abstract
The present study focuses on imagology. Starting from the theoretical aspects of the concepts self-image and hetero-image, the analysis ponders upon the imagological constructs of two ethnical groups in the novel of the Romanian German-language author Andreas Birkner. In this analysis, the self image identifies with the one of the Transylvanian, and the image of the other is that of the Roma. The analysis of Birkner's novel leads to the conclusion that there have been certain mental images deeply rooted in historical reality and which can be, partly, explained by means of collective memory parameters. Stereotypes and prejudices should be considered in this context.