Table 1.
Traditional Chinese Design Elements
| Texture |
|
| Form |
|
| Color |
|
| Craft |
|
Fig. 1.
Ru skirt composed of short jacket and long dress (Picture from Jiangnan University Folk Costume Museum, author’s collection)
Fig. 2.
Shenyi dress (Pictures from Hunan Museum, author’s collection)
Fig. 3.
Qipao (Pictures from Jiangnan University Folk Costume Museum, author’s collection)
Fig. 4.
From left to right: ghatpot, gauze, silk, and satin (Photographed by the author, Ran Xu, Yulai Li, author’s collection)
Fig. 5.
Traditional Chinese clothing craft (author’s collection)
Table 2.
A profile analysis of four Chinese-style enterprises
| Enterprises | Brand Concepts | Design Styles | Overseas Shops |
|---|---|---|---|
| Shanghai Tang | Luxury brand “created by China” | Chinese silhouettes, Chinese decoration | Milan, Yangon, Singapore |
| Shiatzy Chen | Highlighting Chinese craft aesthetics. Integrating eastern and western cultures. | Western silhouettes, Chinese decoration | Tokyo, Kuala Lumpur, Paris |
| Shangxia | Paying attention to elements such as traditional and modern, eastern and western, and human and nature. Interpreting the beauty of balance in opposition. | Almost no decoration. Mainly pure colors. Presenting Chinese styles by silhouette and conception. | Singapore, Paris |
| TANGY | Paying attention to original design. Integrating brand concept of “peace, health, and beauty” and the harmonious realm of “unity of heaven and human beings” into all aspects of fashion design and development. | Basic styles. Patterns frequently used. Highlighting natural and comfortable fabrics. | Paris |
Fig. 6.
The use of traditional Chinese clothing design elements by the four “Chinese-style” enterprises (Drawn by author)
Fig. 7.
Mean values of traditional Chinese clothing colors (Drawn by author)
Fig. 8.
Shiatzy Chen examples of traditional Chinese color (Pictures from Shiatzy Chen, author’s collection)
Fig. 9.
Mean values of traditional Chinese clothing fabrics (Drawn by author)
Fig. 10.
Pictures from TANGY (Pictures from TANGY, author’s collection)
Fig. 11.
Mean values of traditional Chinese clothing crafts (Drawn by author)
Fig. 12.
Photo from TANGY (Picture from TANGY, author’s collection)
Fig. 13.
Mean values of traditional Chinese clothing silhouettes (Drawn by author)
Fig. 14.
Sample profile of the four enterprises’ Chinese Design Elements (Pictures from TANGY, Shiatzy Chen, Shanghai Tang, Shangxia, author’s collection)
Fig. 15.
Mean values of traditional Chinese silhouettes (Drawn by author)
Fig. 16.
Examples of Chinese style element design details (Pictures from Shanghai Tang, Shiatzy Chen, Shangxia, TANGY, author’s collection)