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Traditional Chinese Design Elements
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A profile analysis of four Chinese-style enterprises
| Enterprises | Brand Concepts | Design Styles | Overseas Shops |
|---|---|---|---|
| Shanghai Tang | Luxury brand “created by China” | Chinese silhouettes, Chinese decoration | Milan, Yangon, Singapore |
| Shiatzy Chen | Highlighting Chinese craft aesthetics. Integrating eastern and western cultures. | Western silhouettes, Chinese decoration | Tokyo, Kuala Lumpur, Paris |
| Shangxia | Paying attention to elements such as traditional and modern, eastern and western, and human and nature. Interpreting the beauty of balance in opposition. | Almost no decoration. Mainly pure colors. Presenting Chinese styles by silhouette and conception. | Singapore, Paris |
| TANGY | Paying attention to original design. Integrating brand concept of “peace, health, and beauty” and the harmonious realm of “unity of heaven and human beings” into all aspects of fashion design and development. | Basic styles. Patterns frequently used. Highlighting natural and comfortable fabrics. | Paris |