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Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Fibres & Textiles in Eastern Europe
Volume 31 (2023): Issue 2 (July 2023)
By:
Open Access
|Jul 2023

Figures & Tables

Fig. 1.

Research of textile trademarks (Drawn by the author)
Research of textile trademarks (Drawn by the author)

Fig. 2.

(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory
(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory

Fig. 3.

(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)
(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)

Fig. 4.

(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand
(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand

Fig. 5.

(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)
(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)

Fig. 6.

(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark
(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark

Fig. 7.

(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.
(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.

Fig. 8.

(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.
(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.
DOI: https://doi.org/10.2478/ftee-2023-0016 | Journal eISSN: 2300-7354 | Journal ISSN: 1230-3666
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Language: English
Page range: 56 - 64
Published on: Jul 4, 2023
Published by: Łukasiewicz Research Network, Institute of Biopolymers and Chemical Fibres
In partnership with: Paradigm Publishing Services
Publication frequency: 6 times per year
Keywords:
the Republic of China,
textile trademarks,
connotation analysis,
hidden messages,
innovative design
Related subjects:
Business and economics,
Business management,
Business informatics,
Process management,
Industrial chemistry,
Cellulose, paper and textiles,
Polymer science and technology,
Materials sciences,
Biomaterials and natural materials

© 2023 Tianzhu Cong, Yi Zhang, Linlin Shen, Rongrong Cui, published by Łukasiewicz Research Network, Institute of Biopolymers and Chemical Fibres
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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