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Factors Influencing the Motivation to Pursue a Career in Financial Planning* Cover

Factors Influencing the Motivation to Pursue a Career in Financial Planning*

Open Access
|Mar 2024

Figures & Tables

Figure 1:

Guiding conceptual model: factors influencing the motivation to pursue a career in financial planning
Guiding conceptual model: factors influencing the motivation to pursue a career in financial planning

Figure 2:

Correlation of qualifications and salary expectations
Correlation of qualifications and salary expectations

Figure 3:

Working conditions as a motivating factor in choosing financial planning as a career
Working conditions as a motivating factor in choosing financial planning as a career

Figure 4:

Factors influencing motivation to pursue a career in financial planning
Factors influencing motivation to pursue a career in financial planning

Independent samples t test: agreeableness by gender

Levene's Test for Equality of Variancest-test for Equality of Means
FSig.TdfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the Difference
LowerUpper
AgreeablenessEqual variances assumed4.2640.042-2.393770.019-2.698201.12769-4.94371-0.45269
Equal variances not assumed -2.44673,3850.017-2.698201.10313-4.89653-0.49986

Independent Samples Test for expected salary by work status

Levene’s Test for Equality of Variancest-test for Equality of Means
FSig.dfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the Difference
LowerUpper
Expected SalaryEqual variances assumed6.350.013-2.893101.005-29108.14010060.55149065.566-9150.713
Equal variances not assumed -3.44181.860<.00l-29108.1408459.669-45937.547-12278.732

Correlations among agreeableness, helping others_ Intellect and enjoying working with numbers_

Enjoy Working With NumbersHelp Others
IntellectPearson Correlation.235*.119
Sig. (2-tailed).037.295
AgreeablenessPearson Correlation.001.221
Sig. (2-tailed).996.051
Enjoy Working With NumbersPearson Correlation1.395**
Sig. (2-tailed) .000

Implications for stakeholders

StakeholderImplications of findings
Profession

  • Promote financial planning as a career of choice for those who both enjoy working with numbers and want to help people (RQ1, RQ2, RQ4).

  • Improve the reputation of financial advisers as professionals who want to help people (RQ2, RQ4).

  • Attract new clients to use financial advisers by portraying them as people who are likely to have a positive personality (RQ5).

  • Possibly encourage more females to study and work in financial planning by promoting that primary role of a financial adviser is to help people (RQ1, RQ2, RQ3, RQ4).

  • Collaborate with secondary and tertiary educators as well as industry to provide appropriate financial advising work experience programs and other engaged learning experiences/programs that introduce financial planning to students (RQ3).

Tertiary Educators

  • Re-consider how financial planning and related degree programs are designed and delivered so that they expose more students to financial planning experiences. E.g. guest lecturers, internships, and other work-integrated learning activities (RQ3).

  • Offer compulsory personal finance courses (RQ3).

  • Increase the supply of financial planning students by promoting financial planning os a career that helps people (RQ1, RQ2).

  • Promote further studies in financial planning as way for current advisers to potentially earn a higher salary (RQ1).

  • Attract financial planning students by communicating the role of both numbers and people in financial planning (RQ4).

  • Advertise employment opportunities in financial planning (RQ3).

  • Incorporate both number skills and people skills into the financial planning curriculum (RQ1, RQ2, RQ3, RQ4).

Secondary Educators and Career Counsellors

  • Design education programs that expose students to financial planning as a career. E.g. personal finance courses, case studies, competitions, financial adviser class visits/guest classes (business studies, commerce, economics, mathematics, personal development) (RQ3).

  • Improve the capacity of students to prepare for and engage in personal financial planning as a career by considering a stand-alone personal finance unit and work experience opportunities (RQ3)

  • Promote financial planning as a career that helps people (RQ1, RQ2).

  • Communicate the role of both numbers and people in a financial planning career (RQ1, RQ2, RQ4).

  • Highlight the strong demand for financial advisers and likely employment opportunities (RQ3).

Financial Planning Employers

  • Increase the supply of financial planning candidates and encourage more females to apply for roles in financial planning by promoting financial planning as a career that helps people (RQ1, RQ2, RQ3).

  • Recruitment strategies to promote the dual role of working with numbers and people, in addition to autonomous and flexible working conditions (RQ1, RQ2, RQ4).

  • Retain existing financial advisers by ensuring there is ample opportunity to fulfil both agentic and communal goals (RQ4).

  • Promote relationships and collaboration with the secondary and tertiary educators to provide students with work experiences and knowledge of the benefits provided by financial advisers (RQ3).

  • Ensure that salary of financial advisers is commensurate with work experience and level of study (RQ1, RQ2).

  • Offer more internships and work experience opportunities to potential employees (RQ1, RQ3).

  • Consider conducting personality testing of potential candidates (RQ5).

Regulators

  • Attract new students and others to the profession who will put the client first by promoting financial advisers as ‘helping others’ (RQ1. RQ2).

  • Ensure both number skills and people skills are included in financial planning education and professional year requirements (RQ1, RQ2, RQ3, RQ4).

  • Improve the reputation of financial advisers as professionals who want to help others (RQ2), and have an agreeable personality (RQ5), resulting in improved consumer confidence and trust in financial advisers and increased participation in the economy.

Frequency of free responses: life experiences influencing career choice

Financial HardshipsObserved BenefitsHelp OthersEngagement w/ ProfessionOtherTotal
Survey (N = 103)1141212847
Interviews (N = 14)6123214
Total17514151061

Descriptive statistics: the ‘Big 5’ personality factors

ExtraversionAgreeablenessConscientiousnessEmotional Stability (Neuroticism)Intellect
NValid7979797979
Missing4646464646
Mean 32.974741.430440.683533.278537.1899
Median 33.000042.000041.000034.000038.0000
Mode 34.0041.00a40.0026.00a38.00
Std. Deviation 7.098175.150765.016757.679375.45160

Descriptive statistics for expected salary of a financial adviser according to work status

Work statusNMeanStd. DeviationStd. Error Mean
Not currently working as a financial adviser30110354.6032956.7566017.053
Currently working as a financial adviser73139462.7450807.0685946.517

Thematic analysis of interviews: factors influencing career choice

Major themesInterestPersonalitySkillsBenefits/incentivesSocial learning/ life experience
Sub-themesPassion3Openness5 Social Status4
Finance*15Conscientiousness7Finance/Economics6Client Interaction5
Autonomy3Extraversion19Technical5Stability2Exposure to economics/finance5
Client-Interaction5Agreeableness*33Communication*12Flexibility*8Personal*9
Help people11Neuroticism0Analytical4Salary4
Other3 Mathematical3 Unexpected events events2
Development Opportunities4
Impact people4
Other5
Total 40 64 30 36 16

j_fprj-2022-0003_tab_014

Very accurate (16)Moderately accurate (17)Neither accurate nor inaccurate (18)Moderately inaccurate (19)Very inaccurate (20)
Am the life of the party. (1)
Feel little concern for others. (2)
Am always prepared. (3)
Get stressed out easily. (4)
Have a rich vocabulary. (5)
Don’t talk a lot. (6)
Am interested in people. (7)
Leave my belongings around. (8)
Am relaxed most of the time. (9)
Have difficulty understanding abstract ideas. (10)
Feel comfortable around people. (11)
Insult people. (12)
Pay attention to details. (13)
Worry about things. (14)
Have a vivid imagination. (15)
Keep in the background. (16)
Sympathize with others’ feelings. (61)
Make a mess of things (51 )
Seldom feel blue (62)
Am not interested in abstract ideas. (59)
Start conversations. (60)
Am not interested in other people’s problems. (20)
Get chores done right away. (21 )
Am easily disturbed. (64)
Have excellent ideas. (63)
Have little to say. (24)
Have a soft heart. (25)
Often forget to put things back in their proper place. (26)
Get upset easily (66)
do not have a good imagination.(65)
Talk to a lot of different people at parties. (29)
Am not really interested in others (70)
Like order. (69)
Change my mood a lot. (32)
Am quick to understand things (33)
Don’t like to draw attention to myself. (34)
Take time out for others. (35)
Shirk my duties. (36)
Have frequent mood swings (37)
Use diffìcult words (38)
Don’t mind being the centre of attention (39)
Feel others’ emotions. (40)
Follow a schedule. (41)
Get irritated easily. (42)
Spend time reflecting on things. (43)
Am quiet around strangers. (71)
Make people feel at ease (45)
Am exacting in my work. (46)
Often feel blue. (47)
Am full of ideas. (48)

j_fprj-2022-0003_tab_015

Extremely important (40)Very important (41)Moderately important (42)Slightly important (43)Not at all important (44)
(1)
Reliable (3)
Honest (4)
Empathetic (12)
Marketing Oneself (13)
Caring (14)
Professional (15)
Patient (16)
Communicative (17)
Listening (18)
Trustworthy (19)
Flexible (20)
Ethical (21)
Nurturing (22)
Benevolent (23)
Ethical (24)
Dependable (25)
Acting with Integrity (26)
Relationship Building (27)
Tactful (28)
Friendly/Approachable (29)

j_fprj-2022-0003_tab_016

Extremely Important (66)Very important (67)Moderately important (68)Slightly important (69)Not at all important (70)
(1)
Numeracy (3)
Time Management (30)
Verbal Communication (31)
Written Communication (32)
Problem Solving (4)
Technical Knowledge (12)
Social/Ethical Awareness (13)

Motivation to study financial planning

Responses* N=103PercentPercent of Cases
Family82.70%7.80%
Regulatory Reform93.00%8.70%
Enjoy Working with Numbers3311.10%32.00%
Help Others5819.50%56.30%
Employment Opportunities5518.50%53.40%
Life Experience268.70%25.20%
Interest/Enjoyment4816.10%46.60%
Employment Requirement124.00%11.70%
Wanted to be a Financial Planner4314.40%41.70%
Improve Knowledge62.00%5.80%
High school study and/or teacher00.00%0.00%
Total298100.00%289.30%

Correlation between Qualifications and Salary Expectations

Expected SalaryQualification
Expected SalaryPearson Correlation1.378**
Sig. (2-tailed) .000
N103103

Motivation to become a financial adviser

Responses* N= 56PercentPercent of Cases
Help others3029.13%53.57%
Work experience1918.45%33.93%
Interest1514.56%26.79%
Enjoy working with people1110.68%19.64%
Enjoy working with numbers76.80%12.50%
Working conditions76.80%12.50%
Enjoy working with both numbers and people65.83%10.71%
Employment opportunity65.83%10.71%
Financial stress21.94%3.57%
Total103100.00%183.93%

Demographic summary of survey sample

Responses (N = 103)Percent
Work statusWorking as financial adviser7370.9%
Professional designation and not working as a financial adviser65.8%
Studying and not working as an adviser1817.4%
Not studying or working as an adviser65.8%
Education (completed)Diploma1312.6%
Advanced diploma1312.6%
Bachelor degree4745.6%
Masters degree2221.4%
No formal tertiary education98.7%
Professional designationHolds professional designation6260.2%
Study statusStudying towards a degree or designation5048.5%
Not currently studying5351.5%
Study and workStudying AND working as an adviser3029.1%
Studying but NOT working as an adviser1817.4%
Studying and holds a professional designation21.9%
Not studying and not working as an adviser109.7%
Not studying and working as an adviser4341.7%
GenderMale5654.4%
Female4745.6%
LanguageEnglish as first language9289.3%
English as a second language1110.7%
Age18-29 years old1413.6%
30-39 years old2221.4%
40-49 years old3433.0%
50-59 years old2019.4%
60-69 years old1312.6%

Age group distribution for advisers and non-advisers

Not currently working as adviser
Age Group (years)Student onlyNot studentHolds prof desigTotal (not adviser)Total (adviser)Adviser %Not adviser %Totals
18-2991 1043.9%9.7%13.6%
30-3952 71514.6%6.8%21.4%
40-4933172726.2%6.8%33.0%
50-590 441615.5%3.9%19.4%
60-691 121110.7%1.9%12.6%
Total1866307370.9%29.1%100.0%
DOI: https://doi.org/10.2478/fprj-2022-0003 | Journal eISSN: 2206-1355 | Journal ISSN: 2206-1347
Language: English
Page range: 40 - 78
Published on: Mar 22, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Michelle Cull, Csilla Skultety, Ryan Kumar, published by Financial Advice Association of Australia
This work is licensed under the Creative Commons Attribution 4.0 License.