Discussion Guide Questions
| Informed Participant | Consumer |
|---|---|
| Consumer perceptions of insurance | |
| In your opinion, do Australians think that personal insurance is valuable and important? | Do you think that personal insurance is valuable and important? |
| Do you think Australians have adequate knowledge of personal insurance products? | How much do you know about personal insurance products? |
| Do you think that people perceive personal insurance products differently to general insurance products, such as house and contents insurance? | When considering personal insurance products and general insurance products, such as house and contents insurance, how do you perceive them both? Are they similar or different and which type would you be willing to purchase first? |
| Drivers of consumer decision-making | |
| What factors do you think make a person to be self-driven to purchase personal insurance products? | What would make you self-driven to purchase personal insurance products? |
| In your opinion what drives or influences people to purchase personal insurance products? | Please tell me what drives or influences you to purchase personal insurance products? |
| What factors do you think make a person cancel their existing personal insurance products? | If you have personal insurance, what factors would influence you to cancel your existing personal insurance products? |