Have a personal or library account? Click to login
The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge Cover

The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge

Open Access
|Jun 2025

References

  1. Alwis, M.A.S.N., Ariyarathna, K.C. (2022). A study on green purchasing intention and green purchasing behaviour gap towards organic products (with special reference to the millennials with an income, in the Colombo district. Sri Lanka Journal of Management Studies, 4(1), 70–86. DOI: 10.4038/sljms.v4i1.88.
  2. Bagozzi, R.P., Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16, 74–94. DOI: 10.1007/BF02723327.
  3. Barki, H., Hartwick, J. (2001). Interpersonal conflict and its management in information system development. MIS Quarterly, 25(2), 195–228. DOI: 10.2307/3250929.
  4. Browne, M.W., Cudeck, R. (1992). Alternative ways of assessing model fit. Sociological Methods & Research, 21(2), 230-258. DOI: 10.1177/00491241920210020.
  5. Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Walker, K. (2020). Purposive sampling: complex or simple? Research case examples. Journal of research in Nursing, 25(8), 652–661. DOI: 10.1177/1744987120927.
  6. Chaihanchanchai, P., Anantachart, S. (2023). Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship. Business Strategy and the Environment, 32(1), 289–303. DOI: 10.1002/bse.3130.
  7. Chan, R.Y. (2001). Determinants of Chinese consumers green purchase behavior. Psychology & Marketing, 18(4), 389–413. DOI: 10.1002/mar.1013.
  8. Chatterjee, S., Sreen, N., Sadarangani, P.H., Gogoi, B.J. (2022). Impact of green consumption value, and context-specific reasons on green purchase intentions: A behavioral reasoning theory perspective. Journal of Global Marketing, 35(4), 285–305. DOI: 10.1080/08911762.2021.1996670.
  9. Chen, X., Huang, B., Lin, C.T. (2019). Environmental awareness and environmental Kuznets curve. Economic Modelling, 77, 2–11. DOI: 10.1016/j.econmod.2019.02.003.
  10. Cruz, S.M., Manata, B. (2020). Measurement of environmental concern: A review and analysis. Frontiers in Psychology, 11, 363. DOI: 10.3389/fpsyg.2020.00363.
  11. Dagher, G, Itani, O. (2012). The influence of environmental attitude, environmental concern and social influence on green purchasing behaviour. Review of Business Research, 12(2), 104–111. DOI: 10.2139/ssrn.3525917.
  12. Demir, E., Bilgin, M.H., Danis, H., D‘Ascenzo, F. (2023). Eurasian Business and Economics Perspectives. Springer.
  13. Fabrigar, L.R., Wegener, D.T., MacCallum, R.C., Strahan, E.J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4(3), 272–299. DOI: 10.1037/1082-989X.4.3.272.
  14. Farjam, M., Nikolaychuk, O., Bravo, G. (2019). Experimental evidence of an environmental attitude-behavior gap in high-cost situations. Ecological Economics, 166, 106434. DOI: 10.1016/j.ecolecon.2019.106434.
  15. Fontes, E., Moreira, A.C., Carlos, V. (2021). The influence of ecological concern on green purchase behavior. Management & Marketing, 16(3).
  16. Garg, A. (2015). Green marketing for sustainable development: an industry perspective. Sustainable Development, 23(5), 301–316. DOI: 10.1002/sd.1592.
  17. Gogtay, N.J., Thatte, U.M. (2017). Principles of correlation analysis. Journal of the Association of Physicians of India, 65(3), 78–81.
  18. Gordon, R., Carrigan, M., Hastings, G. (2011). A frame work for sustainable marketing. Marketing Theory, 157. DOI: 10.1177/147059311140321.
  19. Hassan, A., Noordin, T.A., Sulaiman, S. (2010). The status on the level of environmental awareness in the concept of sustainable development amongst secondary school students. Procedia-Social and Behavioral Sciences, 2(2), 1276–1280. DOI: 10.1016/j.sb-spro.2010.03.187.
  20. Hazaea, S.A., Al-Matari, E.M., Zedan, K., Khatib, S.F., Zhu, J., Al Amosh, H. (2022). Green purchasing: Past, present and future. Sustainability, 14(9), 5008. DOI: 10.3390/su14095008.
  21. Hirsh, J.B. (2010). Personality and environmental concern. Journal of Environmental Psychology, 30(2), 245–248. DOI: 10.1016/j.jenvp.2010.01.004.
  22. Indriani, I.A.D., Rahayu, M., Hadiwidjojo, D. (2019). The influence of environmental knowledge on green purchase intention the role of attitude as mediating variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627–635. DOI: 10.18415/ijmmu.v6i2.706.
  23. Joshi, Y., Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1–2), 128–143. DOI: 10.1016/j. ism.2015.04.001.
  24. Kim, Y., Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), 592–599.
  25. Korkmaz, H., Atay, L. (2017). Evaluation of green marketing and environmental certificates ın hotels. Journal of Aksaray University Faculty of Economics and Administrative Sciences, 9(4), 113–136.
  26. Kumar, R., Saha, R., PC, S., Dahiya, R. (2019). Examining the role of external factors in influencing green behaviour among young Indian consumers. Young Consumers, 20(4), 380–398. DOI: 10.1108/YC-12-2018-0921.
  27. Kuzniar, W., Surmacz, T., Wierzbinski, B. (2021). The impact of ecological knowledge on young consumers’ attitudes and behaviours towards the food market. Sustainability, 13(4), 1984. DOI: 10.3390/su13041984.
  28. Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573–586. DOI: 10.1108/02634500810902839.
  29. Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of International Consumer Marketing, 23(1), 21–44. DOI: 10.1080/08961530.2011.524575.
  30. Malhotra, G., Srivastava, H. (2024). Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity. Journal of Strategic Marketing, 32(4), 467–490. DOI: 10.1080/0965254X.2023.2241464.
  31. Mainieri, T., Barnett, J., Oskamp, S. (1997) Green buying: the ınfluence of environmental concern on consumer behavior. Journal of Social Psychology, 137, 189–204. DOI: 10.1080/00224549709595430.
  32. Min, H., Galle, W.P. (2001). Green purchasing practices of US firms. International Journal of Operations & Production Management, 21(9), 1222–1238. DOI: 10.1108/EUM0000000005923.
  33. Mohr, L.A., Eroǧlu, D., Ellen, P.S. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers’ communications. Journal of Consumer Affairs, 32(1), 30–55. DOI: 10.1111/j.1745-6606.1998.tb00399.x.
  34. Mostafa, M.M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220–229. DOI: 10.1111/j.1470-6431.2006.00523.x.
  35. Mostafa, M.M. (2006). Antecedents of Egyptian consumers green purchase intentions: a hierarchical multivariate regression model. Journal of International Consumer Marketing, 19(2), 97–126. DOI: 10.1300/J046v19n02_06.
  36. Newton, J.D., Tsarenko, Y., Ferraro, C., Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974–1981. DOI: 10.1016/j.jbusres.2015.01.007.
  37. Noor, M.N.M., Jumain, R.S.A., Yusof, A., Ahmat, M.A.H., Kamaruzaman, I.F. (2017). Determinants of generation Z green purchase decision: A SEM-PLS approach. International Journal of Advanced and Applied Sciences, 4(11), 143–147. DOI: 10.21833/ijaas.2017.011.023.
  38. Noor, N.A.M., Muhammad, A., Kassim, A., Jamil, C.Z.M., Mat, N., Mat, N., Salleh, H.S. (2012). Creating green consumers: how environmental knowledge and environmental attitude lead to green purchase behaviour? International Journal of Arts & Sciences, 5(1), 55.
  39. Özmerdivanlı, H. (2022). Indirect Impact of Consumer Suspicion on Green Advertising Attitudes and Green Buying Behaviour. Eğitim Publishing.
  40. Peattie, K. (2010). Green consumption: behavior and norms. Annual Review of Environment and Resources, 35, 195–228. DOI: 10.1146/annurev-environ-032609-094328.
  41. Qureshi, M.A., Khaskheli, A., Qureshi, J.A., Raza, S.A., Khan, K.A. (2023). Factors influencing green purchase behavior among millennials: the moderating role of religious values. Journal of Islamic Marketing, 14(6), 1417–1437. DOI: 10.1108/JIMA-06-2020-0174.
  42. Rahmi, D.Y., Rozalia, Y., Chan, D.N., Anira, Q., Lita, R.P. (2017). Green brand image relation model, green awareness, green advertisement, and ecological knowledge as competitive advantage in improving green purchase intention and green purchase behavior on creative industry products. Journal of Economics, Business, & Accountancy Ventura, 20(2), 177–186. DOI: 10.14414/jebav.v20i2.1126.
  43. Rokicka,E.(2002).Attitudestowardnaturalenvironment:Astudyoflocalcommunitydwellers.International Journal of Sociology, 32(3), 78–90, DOI: 10.1080/15579336.2002.11770256.
  44. Silintowe, Y.B.R., Sukresna, I.M. (2022). Green self-ıdentity as a mediating variable of green knowledge and green purchase behavior. Jurnal Organisasi dan Manajemen, 18(1), 74–87. DOI: 10.33830/jom.v18i1.2564.2022.
  45. Taber, K.S. (2018). The use of Cronbach’s alpha when developing and reporting research instruments in science education. Research in science education, 48, 1273–1296. DOI: 10.1007/s11165-016-9602-2.
  46. Ullman, J.B., Bentler, P.M. (2012). Structural equation modeling. Handbook of Psychology, Second Edition, 2.
  47. Ünüvar, P., Tagay, Ö. (2018). The relationship between young adults’ perceived stress levels and irrational beliefs and self-esteem. International Journal of Education Technology and Scientific Researches, 3(7), 167–175.
  48. Wong, J.Y., Wong, H.S., Wong, W.P.M. (2020). Green products purchase intention: a study of sibu sarawak. E-BANGI, 17(1), 62–79.
  49. Yılmaz, Y., Üngüren, E., Kaçmaz, Y.Y. (2019). Determination of managers’ attitudes towards eco-labeling applied in the context of sustainable tourism and evaluation of the effects of eco-labeling on accommodation enterprises. Sustainability, 11(18), 5069. DOI: 10.3390/su11185069.
  50. Zhang, G., Wang, L., Meng, H. (2024). Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model. Asia Pacific Journal of Marketing and Logistics, 36(4), 977–992. DOI: 10.1108/APJML-07-2023-0637.
DOI: https://doi.org/10.2478/foli-2025-0001 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
Language: English
Page range: 1 - 21
Submitted on: Feb 8, 2024
Accepted on: Mar 10, 2025
Published on: Jun 10, 2025
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Gökhan Akandere, Abdurrahman Gümrah, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.