Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Martin Hála; Eva Daniela Cvik; Radka MacGregor Pelikánová

doi:10.2478/foli-2022-0005

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Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Folia Oeconomica Stetinensia

Volume 22 (2022): Issue 1 (June 2022)

By: Martin Hála , Eva Daniela Cvik and Radka MacGregor Pelikánová

Open Access

|Jun 2022

Abstract

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders´ expectations and lead to an increase in customers´ buying decisions.

Purpose: To analyze Czech luxury fashion purchasing habits during the COVID-19 pandemic and to achieve a deeper understanding with new propositions in this area.

Research methodology: A logistic regression is performed and based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of the resulting logistic models and field observations with a holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination.

Results: Seven unexpected propositions emerge and call for further research, such as those during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger buyers focus on sustainability.

Novelty: The performed case study with a survey link sustainability perception and purchasing habits by relevant cohorts of luxury fashion stakeholders. The presented propositions about trends contributes to the development of the theory about purchase inclination determinants.

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Articles in this issue

DOI: https://doi.org/10.2478/foli-2022-0005 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237

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Language: English

Page range: 85 - 110

Submitted on: Jan 24, 2022

Accepted on: Mar 31, 2022

Published on: Jun 18, 2022

Published by: University of Szczecin

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Corporate Social Responsibility (CSR),

Czech purchasers,

logistic regression models,

luxury industry,

sustainability

Related subjects:

Business and economics,

Political economics,

Political economics, other

© 2022 Martin Hála, Eva Daniela Cvik, Radka MacGregor Pelikánová, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 22 (2022): Issue 1 (June 2022)