Authors
tomasz.olejniczak@ue.poznan.pl
Poznań University Economics and Business, Institute of Marketing, Department of Marketing Product, Poznań
Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation
Language: English
Page range: 76 - 91
Submitted on: Sep 21, 2020
Accepted on: Mar 23, 2021
Published on: Jun 24, 2021
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2021 Tomasz Olejniczak, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.