Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
By: Szymon Michalak and Paweł Bartkowiak
Authors
Poznań University of Economics and Business, Institute of Marketing, Department of Product Marketing, Poznań
Poznań University of Economics and Business, Institute of Management, Department of Strategic Management, Poznań
Language: English
Page range: 31 - 47
Submitted on: Aug 25, 2020
Accepted on: Mar 23, 2021
Published on: Jun 24, 2021
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2021 Szymon Michalak, Paweł Bartkowiak, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.