The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization
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Authors
Robert Kozielski
University of Lodz, Faculty of Management, Marketing Department, Łódź, Poland
Nikodem Sarna
University of Lodz, Faculty of Management, Marketing Department, Łódź, Poland
Language: English
Page range: 216 - 229
Submitted on: Jan 13, 2020
Accepted on: Mar 22, 2020
Published on: Jan 29, 2021
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2021 Robert Kozielski, Nikodem Sarna, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.