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Value Co-Creation and Value Co-Destruction – A Case of Online Consumption

Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
By:
Open Access
|Jan 2021

Authors

Katarzyna Dziewanowska

ORCID

kdziewanowska@wz.uw.edu.pl

Uniwersytet Warszawski, Wydział Zarządzania, Katedra Marketingu, Warszawa, Poland

Agnieszka Kacprzak

ORCID

akacprzak@wz.uw.edu.pl

Uniwersytet Warszawski, Wydział Zarządzania, Katedra Marketingu, Warszawa, Poland
DOI: https://doi.org/10.2478/foli-2020-0037 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 82 - 94
Submitted on: Jan 13, 2020
Accepted on: Mar 20, 2020
Published on: Jan 29, 2021
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
value,
co-creation,
co-destruction,
online consumption,
young consumers
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2021 Katarzyna Dziewanowska, Agnieszka Kacprzak, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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