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Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation Cover

Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation

Folia Oeconomica Stetinensia
Volume 19 (2019): Issue 2 (December 2019)
By: Anna Łaszkiewicz  
Open Access
|Dec 2019

Authors

Anna Łaszkiewicz

anna.laszkiewicz@uni.lodz.pl

University of Lodz, Faculty of Management Department of Marketing, Lódź, Poland
DOI: https://doi.org/10.2478/foli-2019-0014 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 68 - 80
Submitted on: Nov 5, 2018
|
Accepted on: Oct 27, 2019
|
Published on: Dec 26, 2019
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
co-creation,
value,
customer behaviour,
product design
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2019 Anna Łaszkiewicz, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

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