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Determinants of E-Learning Adoption: Evidence from the Telecommunications Industry in Vietnam

Open Access
|Dec 2024

Figures & Tables

Figure 1.

Proposed research model
(Source: Own elaboration)
Proposed research model (Source: Own elaboration)

Mean, standard deviation, convergence, validity of measurements

FactorIndicatorMeanStandard deviationStandardized loadingComposite reliabilityAVE
Management support (MS)MS13.471.200.8790.8320.553
MS23.391.240.866
MS33.291.240.961
MS43.341.180.906
Technical support (TS)TS13.451.150.8710.8090.515
TS23.481.140.780
TS33.481.150.839
TS43.541.100.764
Course quality (CQ)CQ13.561.190.8390.8840.562
CQ23.531.120.734
CQ33.461.210.974
CQ43.441.160.896
CQ53.441.100.801
CQ63.441.140.920
Perceived usefulness (PU)PU13.511.170.8160.8120.590
PU23.461.130.936
PU33.421.210.939
Perceived ease of use (PEOU)PEOU13.471.330.9580.7570.511
PEOU23.421.290.975
PEOU33.461.240.817
E-learning adoption (EA)EA13.511.150.7290.7580.516
EA23.351.160.733
EA33.461.160.993

Sample characteristics (N = 248)

Variable-FrequencyPercent
GenderMale14960.0
Female9940.0
Age (years)18–294317.3
30–3911948.0
40–497831.5
50–6083.2
Work experience<3 years3815.3
3–5 years3915.7
5–10 years4016.1
>10 years13152.8
Job positionEmployee11646.8
First-line manager6425.8
Middle manager3915.7
Top manager2911.7

Appendix: Measurement items

NoScaleItem
Management support (MS)
1MS1My manager encourages me to upgrade my capabilities by studying e-learning
2MS2My manager suggests relevant content to me on e-learning
3MS3My manager supports and encourages me to refer e-learning for my work
4MS4My manager cares about my using e-learning
Technical support (TS)
5TS1A hotline is available to support technical issues about the e-learning system
6TS2An email line is available to support technical issues about the e-learning system
7TS3TS for e-learning is provided shortly after requested
8TS4Overall, I am satisfied with the TS regarded to e-learning
Course quality (CQ)
9CQ1The courses’ difficulty is moderate on e-learning to me
10CQ2The courses’ duration is suitable on e-learning for me
11CQ3The courses’ structure is clear and understandable on e-learning
12CQ4The courses’ content is presented attractively
13CQ5The courses are relevant to my work requirement
14CQ6Overall, I am satisfied with the course content on e-learning
Perceived usefulness (PU)
15PU1Using e-learning helped me to improve my learning effectiveness
16PU2Using e-learning helped me to improve my performance
17PU3Overall I think e-learning is beneficial to my work
Perceived ease of use (PEOU)
18PEOU1I understand how to use e-learning system
19PEOU2I do not have difficulties in interacting with e-learning system
20PEOU3Overall I think the system is easy to use
E-learning adoption (EA)
21EA1I intend to use e-learning as a method to study
22EA2I prefer e-learning over other traditional methods
23EA3I would recommend e-learning to my colleagues

Discriminant validity analysis result

Factor123456
1. MS0.744-----
2. TS0.268**0.718----
3. CQ0.260**0.230**0.750---
4. PU0.487***0.356*0.397*0.768--
5. PEOU0.0020.489***0.364**0.444**0.715-
6. EA0.314***0.311*0.402***0.654***0.499***0.718

Standardized causal effects for the structural model and hypotheses assessment

Endogenous variableDeterminantStandardized causal effectResult
PU(R2 = 0.473)H1 – MS0.403***Supported
H3 – CQ0.157*Supported
H5 – PEOU0.317***Supported
----
PEOU(R2 = 0.304)H2 – TS0.461***Supported
H4 – CQ0.311***Supported
----
EA (R2 = 0.505)H6 – PU0.484***Supported
H7 – PEOU0.199**Supported
DOI: https://doi.org/10.2478/fman-2024-0023 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 379 - 390
Published on: Dec 31, 2024
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Tuyen Quang BUI, Ngoc Minh NGUYEN, Phuong Mai NGUYEN, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.