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Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies

Open Access
|Dec 2024

Authors

Fanar SHWEDEH

s.fanar@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES

Amro DABASH

ORCID

amro.danbash@gmail.com

The British University in Dubai, Dubai, UNITED ARAB EMIRATES

Tamadher AL DABBAGH

t.aldabbagh@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES

Ahmad ABURAYYA

ORCID

a.aburrayya@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES
DOI: https://doi.org/10.2478/fman-2024-0021 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 345 - 358
Published on: Dec 31, 2024
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Fanar SHWEDEH, Amro DABASH, Tamadher AL DABBAGH, Ahmad ABURAYYA, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.