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Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies

Foundations of Management
Volume 16 (2024): Issue 1 (January 2024)
By:
Open Access
|Dec 2024

Authors

Fanar SHWEDEH

s.fanar@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES

Amro DABASH

ORCID

amro.danbash@gmail.com

The British University in Dubai, Dubai, UNITED ARAB EMIRATES

Tamadher AL DABBAGH

t.aldabbagh@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES

Ahmad ABURAYYA

ORCID

a.aburrayya@cu.ac.ae

City University Ajman, Ajman, UNITED ARAB EMIRATES
DOI: https://doi.org/10.2478/fman-2024-0021 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 345 - 358
Published on: Dec 31, 2024
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Personalized Recommendation Systems,
Consumer Challenges,
Trust and Satisfaction,
User Engagement,
Digital Marketplace
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2024 Fanar SHWEDEH, Amro DABASH, Tamadher AL DABBAGH, Ahmad ABURAYYA, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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