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The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

Foundations of Management
Volume 14 (2022): Issue 1 (January 2022)
By:
Open Access
|Apr 2022

Figures & Tables

Figure 1

Human capital indicators of DESI in 2020 (Poland and EU-28) (Source: Own work based on: www06, 2020)
Human capital indicators of DESI in 2020 (Poland and EU-28) (Source: Own work based on: www06, 2020)

Figure 2

Digital skills of Poles in 2020 (Source: Own work based on: GUS, 2020, p.156)
Digital skills of Poles in 2020 (Source: Own work based on: GUS, 2020, p.156)

Figure 3

The most frequently used digital channels during a pandemic (Source: www07, 2021)
The most frequently used digital channels during a pandemic (Source: www07, 2021)

Figure 4

Frequency of using digital channels during a pandemic (Source: Own work based on: www07, 2021)
Frequency of using digital channels during a pandemic (Source: Own work based on: www07, 2021)

Figure 5

Percentage of surveyed customers who started using digital services (bysector) (Source: Own work based on: www08, 2021)
Percentage of surveyed customers who started using digital services (bysector) (Source: Own work based on: www08, 2021)

Figure 6

The way of buying groceries (Source: Own work based on: www09, 2020)
The way of buying groceries (Source: Own work based on: www09, 2020)

Figure 7

Change in the frequency of using digital devices for online shopping during a pandemic (Source: Own work based on: www09, 2020)
Change in the frequency of using digital devices for online shopping during a pandemic (Source: Own work based on: www09, 2020)

Figure 8

Percentage of respondents using various digital devices in 2018–2021 (Source: Own work based on: www03, 2021)
Percentage of respondents using various digital devices in 2018–2021 (Source: Own work based on: www03, 2021)

Figure 9

Use of individual media during a pandemic (increase in%) (Source: www09, 2020)
Use of individual media during a pandemic (increase in%) (Source: www09, 2020)

Figure 10

Satisfaction with using digital channels during a pandemic (Source: www07, 2021)
Satisfaction with using digital channels during a pandemic (Source: www07, 2021)

Figure 11

Declared frequency of using digital channels after the pandemic (Source: Own study based on: www07, 2021)
Declared frequency of using digital channels after the pandemic (Source: Own study based on: www07, 2021)

Figure 12

Areas where remote contact is possible instead of face to face (Source: www07, 2021)
Areas where remote contact is possible instead of face to face (Source: www07, 2021)
DOI: https://doi.org/10.2478/fman-2022-0003 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 37 - 50
Published on: Apr 4, 2022
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
digital communication channels,
digital competences,
consumer behavior,
COVID-19 pandemic
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2022 Danuta Szwajca, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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