Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Galkin, Andrii; Zaytsev, Vitaliy; Shyshkin, Viktor; Obolentseva, Larysa; Popova, Yuliia

doi:10.2478/fman-2021-0011

Figures & Tables

The probability of choosing a retailer by the consumer, where (Source: Own study):

Pzωj is the the probability of visiting the j-th retailer by end-consumers from ω-th building zone when buying the m-th product,
Pmωe the probability of choosing the Internet channel by the end-consumer from ω-th building zone when buying the m-th product, and
Pmωo is the probability of choosing other retailers in addition to those located in the shopping area when buying the m-th goods. — The probability of choosing a retailer by the consumer, where (Source: Own study): Pzωj is the the probability of visiting the j-th retailer by end-consumers from ω-th building zone when buying the m-th product, Pmωe the probability of choosing the Internet channel by the end-consumer from ω-th building zone when buying the m-th product, and Pmωo is the probability of choosing other retailers in addition to those located in the shopping area when buying the m-th goods.

Example of an online store interface (Source: https://metro.zakaz.ua/)

Adjusted trade area: 1, …, 8 – zones; A, .., G – stores (Source: Own study)

Cost expression of consumer costs associated with the purchasing process (Source: Own study)

– Total costs (sum of energy and time costs) in monetary terms, UAH
– Delivery cost when ordering via the Internet, UAH — Cost expression of consumer costs associated with the purchasing process (Source: Own study) – Total costs (sum of energy and time costs) in monetary terms, UAH – Delivery cost when ordering via the Internet, UAH

The amount of energy and time costs in monetary terms, UAH (Source: Own study)

Measurement number	Route	Distance, km	Cost estimation of human time expenses, UAH	Cost estimate of the amount of human energy consumption, UAH	General expenses, UAH
1	2	3	4	5	6
1	I-1-A	0.75	21.72	1.46	23.18
2	I-1-B	1.40	36.25	2.70	38.95
3	I-1-C	0.40	16.36	0.96	17.32
4	I-1-D	0.80	20.28	1.42	21.70
5	I-1-E	1.60	34.34	2.86	37.20
6	I-1-F	1.60	33.48	2.86	36.34
7	I-1-G	1.20	26.30	2.07	28.36
8	I-1-H	1.50	32.16	2.55	34.71
9	I-1-I	2.20	44.17	3.87	48.04
10	I-1-K	1.60	29.61	2.74	32.35
11	I-2-A	0.45	18.03	1.07	19.10
12	I-2-B	0.55	23.38	1.36	24.74
13	I-2-C	1.00	25.08	1.87	26.96
14	I-2-D	0.60	17.19	1.10	18.29
15	I-2-E	0.70	20.89	1.45	22.34
16	I-2-F	0.80	20.82	1.54	22.36
17	I-2-G	1.00	25.17	1.95	27.12
18	I-2-H	2.00	40.22	3.39	43.61
19	I-2-I	2.30	46.02	4.06	50.08
20	I-2-K	1.10	20.00	1.73	21.73
21	I-3-A	1.10	27.27	2.04	29.30
22	I-3-B	0.40	21.45	1.15	22.60
23	I-3-C	1.60	35.78	2.99	38.77
24	I-3-D	1.30	27.30	2.15	29.45
25	I-3-E	0.45	16.13	0.96	17.08
26	I-3-F	0.45	14.86	0.92	15.78
27	I-3-G	1.60	31.28	2.59	33.87
28	I-3-H	2.40	47.75	4.18	51.92
29	I-3-I	2.80	50.76	4.56	55.32
30	I-3-K	1.00	19.91	1.72	21.63
31	I-4-A	1.30	28.55	2.17	30.73
32	I-4-B	1.90	40.77	3.18	43.94
33	I-4-C	0.40	15.94	0.92	16.85
34	I-4-D	0.70	20.52	1.44	21.96
35	I-4-E	1.60	35.12	2.94	38.06
36	I-4-F	1.60	34.26	2.95	37.20
37	I-4-G	0.70	19.74	1.38	21.12
38	I-4-H	0.70	22.19	1.51	23.70
39	I-4-I	1.60	33.60	2.77	36.37
40	I-4-K	1.30	26.26	2.38	28.65
41	I-5-A	1.10	25.18	1.82	27.00
42	I-5-B	1.10	30.35	2.09	32.43
43	I-5-C	0.90	25.02	1.87	26.89
44	I-5-D	0.50	17.71	1.15	18.85
45	I-5-E	0.70	20.08	1.37	21.45
46	I-5-F	0.70	19.17	1.37	20.54
47	I-5-G	0.50	17.09	1.10	18.20
48	I-5-H	1.60	34.29	2.77	37.06
49	I-5-I	1.70	37.47	3.17	40.64
50	I-5-K	0.50	12.51	0.95	13.46
51	I-6-A	1.40	30.35	2.36	32.71
52	I-6-B	1.10	27.86	1.83	29.68
53	I-6-C	1.60	35.31	2.94	38.25
54	I-6-D	1.20	27.42	2.16	29.58
55	I-6-E	0.20	13.12	0.64	13.75
56	I-6-F	0.20	11.84	0.60	12.44
57	I-6-G	1.20	27.33	2.17	29.51
58	I-6-H	2.20	44.37	3.83	48.20
59	I-6-I	2.30	44.58	3.91	48.49
60	I-6-K	0.45	13.10	1.01	14.10
61	I-7-A	2.10	39.54	3.32	42.87
62	I-7-B	2.60	50.58	4.20	54.79
63	I-7-C	1.20	27.38	2.12	29.50
64	I-7-D	1.60	31.21	2.56	33.78
65	I-7-E	2.00	40.93	3.55	44.47
66	I-7-F	2.00	40.22	3.57	43.79
67	I-7-G	1.00	23.43	1.77	25.20
68	I-7-H	0.40	16.87	0.95	17.83
69	I-7-I	0.90	22.45	1.60	24.05
70	I-7-K	1.50	28.86	2.66	31.52
71	I-8-A	2.30	46.38	4.03	50.41
72	I-8-B	2.70	55.14	4.68	59.82
73	I-8-C	2.00	35.66	2.98	38.64
74	I-8-D	1.70	36.75	3.14	39.89
75	I-8-E	2.30	44.55	3.93	48.48
76	I-8-F	2.30	43.69	3.93	47.63
77	I-8-G	1.20	28.09	2.25	30.34
78	I-8-H	0.90	24.26	1.72	25.98
79	I-8-I	0.30	14.36	0.76	15.12
80	I-8-K	1.70	31.45	2.93	34.37
81	I-9-A	1.80	37.02	3.06	40.08
82	I-9-B	1.40	37.33	2.82	40.15
83	I-9-C	1.90	35.99	3.02	39.01
84	I-9-D	1.50	29.27	2.36	31.62
85	I-9-E	1.00	24.46	1.83	26.29
86	I-9-F	1.00	23.28	1.80	25.08
87	I-9-G	1.00	23.86	1.81	25.67
88	I-9-H	1.70	38.78	3.24	42.02
89	I-9-I	1.60	34.69	2.88	37.57
90	I-9-K	0.45	12.61	0.96	13.56

Results of consumers’ cash expenditures from online purchases (Source: Own study)

Online store	Cost estimate of the amount of time spent in the process of making purchases over the Internet, UAH	Cost estimate of the energy expenditure of the human body in the process of shopping via the Internet, UAH	Delivery cost, UAH
A	8.25	0.27	40.00
B	10.44	0.34	60.00
C	12.64	0.41	50.00
D	7.70	0.26	50.00
E	7.70	0.26	30.00
F	6.60	0.22	70.00
Average meaning	8.89	0.29	50.00

General information about online stores (Source: Own study)

Online store	A	B	C	D	E	F	Average meaning
Delivery cost, UAH	15	25	26	23	12	50	25.17
Assortment, units	1830	22,870	11,250	10,000	1360	1960	-

Calories consumption (Source: Own study)

Online store	The amount of energy consumption when working on a computer, kcal	Values of energy expenditure during walking (const)	Values of energy costs during online purchases, kcal
A	21.3	2.8	24.1
B	27.4	2.8	30.2
C	33.5	2.8	36.3
D	19.8	2.8	22.6
E	19.8	2.8	22.6
F	16.7	2.8	19.5
Average meaning	23.1	2.8	25.9

Time-consuming results (Source: Own study)

Online store	Working time at the computer hrs	Walking time hrs (const)	Online shopping time hrs
A	0.23	0.02	0.25
B	0.30	0.02	0.32
C	0.37	0.02	0.38
D	0.22	0.02	0.23
E	0.22	0.02	0.23
F	0.18	0.02	0.20
Average meaning	0.23	0.02	0.25

Probability of visiting retailers taking into account the online store (Source: Own study)

Retailer	District number, UAH									Σ
Retailer	1	2	3	4	5	6	7	8	9	Σ
1	2	3	4	5	6	7	8	9	10	11
A	0.0148	0.0106	0.0076	0.0193	0.0089	0.0051	0.0116	0.0097	0.0013	0.0888
B	0.0112	0.0093	0.0083	0.0156	0.0079	0.0052	0.0099	0.0085	0.0013	0.0772
C	0.0159	0.0088	0.0064	0.0238	0.0086	0.0045	0.0137	0.0110	0.0013	0.0940
D	0.0170	0.0121	0.0083	0.0250	0.0116	0.0058	0.0145	0.0120	0.0016	0.1079
E	0.0114	0.0096	0.0091	0.0167	0.0095	0.0069	0.0111	0.0097	0.0015	0.0854
F	0.0130	0.0110	0.0111	0.0189	0.0112	0.0085	0.0124	0.0108	0.0018	0.0986
G	0.0149	0.0101	0.0077	0.0254	0.0118	0.0059	0.0169	0.0141	0.0018	0.1085
H	0.0121	0.0070	0.0055	0.0214	0.0075	0.0040	0.0173	0.0136	0.0012	0.0897
I	0.0109	0.0070	0.0057	0.0192	0.0078	0.0044	0.0173	0.0193	0.0015	0.0930
K	0.0124	0.0098	0.0085	0.0195	0.0112	0.0069	0.0134	0.0118	0.0020	0.0954
L	0.0089	0.0059	0.0051	0.0131	0.0057	0.0036	0.0095	0.0087	0.0010	0.0614
Σ	0.1423	0.1011	0.0832	0.2179	0.1016	0.0607	0.1477	0.1292	0.0163	1

Matrix of distances from neighborhood to retailers (Source: Own study)

Retailer (TO)	Marking	Neighborhood number
Retailer (TO)	Marking	1	2	3	4	5	6	7	8	9
By air, km
Silpo	A	0.68	0.45	1.05	1.11	0.88	1.23	1.83	2.29	1.67
Market	B	1.39	0.55	0.44	1.66	0.99	0.79	2.30	2.61	1.46
Digma	C	0.40	0.96	1.66	0.35	0.97	1.63	1.10	1.62	1.65
ATB	D	0.66	0.44	1.12	0.70	0.53	1.14	1.38	1.76	1.24
Digma	E	1.57	0.70	0.36	1.63	0.64	0.20	2.00	2.23	0.92
ATB	F	1.60	0.77	0.35	1.65	0.66	0.17	2.04	2.26	0.92
ATB	G	1.08	1.02	1.40	0.66	0.50	1.16	0.89	1.21	0.92
Chudo	H	1.35	1.88	2.38	0.73	1.50	2.16	0.36	0.85	1.80
ATB	I	2.20	2.32	2.62	1.51	1.77	2.22	0.77	0.22	1.58
Grocer	K	1.54	0.89	0.90	1.33	0.41	0.48	1.50	1.66	0.44
Online store	L	0.66	1.63	2.48	2.20	2.16	2.89	2.64	3.30	3.20
By road, km
Silpo	A	0.83	0.50	1.21	1.43	1.21	1.54	2.31	2.53	1.98
Market	B	1.54	0.61	0.44	2.09	1.21	1.21	2.86	2.97	1.54
Digma	C	0.44	1.10	1.76	0.44	0.99	1.76	1.32	2.20	2.09
ATB	D	0.88	0.66	1.43	0.77	0.55	1.32	1.76	1.87	1.65
Digma	E	1.76	0.77	0.50	1.76	0.77	0.22	2.20	2.53	1.10
ATB	F	1.76	0.88	0.50	1.76	0.77	0.22	2.20	2.53	1.10
ATB	G	1.32	1.10	1.76	0.77	0.55	1.32	1.10	1.32	1.10
Chudo	H	1.65	2.20	2.64	0.77	1.76	2.42	0.44	0.99	1.87
ATB	I	2.42	2.53	3.08	1.76	1.87	2.53	0.99	0.33	1.76
Grocer	K	1.76	1.21	1.10	1.43	0.55	0.50	1.65	1.87	0.50
Online store	L	0.66	1.63	2.48	2.20	2.16	2.89	2.64	3.30	3.20

Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Figures & Tables

Figure 1

Figure 2

Figure 2

Figure 3

Figure 4

The amount of energy and time costs in monetary terms, UAH (Source: Own study)

Results of consumers’ cash expenditures from online purchases (Source: Own study)

General information about online stores (Source: Own study)

Calories consumption (Source: Own study)

Time-consuming results (Source: Own study)

Probability of visiting retailers taking into account the online store (Source: Own study)

Matrix of distances from neighborhood to retailers (Source: Own study)

Paradigm

My account