Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers

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Open Access

|Mar 2020

Figures & Tables

Output data for obtaining models of change in calories consumed (Source: Authors’ own research)

№	Energy expenses on the road, kcal.		Slope factor		Non-linearity factor	Distance, km		Energy expenses at retailer, kcal.	Size of the retailer, m²	Total energy expenses per visit, kcal.
№	to store	from store	to store	from store	Non-linearity factor	by air	by road	Energy expenses at retailer, kcal.	Size of the retailer, m²	Total energy expenses per visit, kcal.
1	45	49	0.990	1.010	1.23	0.57	0.7	8	700	102
2	54	53	0.996	1.004	1.36	0.55	0.75	18	1408	125
3	72	73	0.995	1.005	1.10	0.91	1	5	576	150
4	37	39	0.987	1.013	1.31	0.42	0.55	9	500	85
…	…	…	…	…	…	…	…	…	…	…
86	30	21	1.100	0.900	1.00	0.3	0.3	5	140	56

Output data for obtaining time changing models (Source: Authors’ own research)

№	Time movement, min.		Slope factor		Non-linearity factor	Distance, km		Time of trade service, km	Size of the store, m²	Total visiting time, min.
№	to store	from store	to store	by air	Non-linearity factor	by air	by road	Time of trade service, km	Size of the store, m²	Total visiting time, min.
1	10	11	0.990	1.010	1.23	0.57	0.7	19	700	40
2	11	11	0.996	1.004	1.36	0.55	0.75	22	1408	44
…	…	…	…	…	…	…	…	…	…	…
86	6	4	1.100	0.900	1.00	0.3	0.3	12	140	22

Results of model evaluation (Source: Authors’ own research)

Results of model evaluation (Source: Authors’ own research)

Indicator	Value for energy cost model	Value of the time cost model

Student Criterion:
• calculated	1.97	1.97
• actual value of the slope factor	2.007	2.281
• actual value of the none-linearity factor	7.325	6.956
• actual value of the distance between the points “by air”	67.64	66.097

Fischer Criterion:
• calculated	3.88	3.88
• actual	6730.09	6268.63

Correlation coefficient	0.99	0.99

Determination coefficient	0.89	0.98

OD matrix (Source: Authors’ own research)

Retailer	Monetary expression of shopping time spent on purchases, UAH								Monetary expression of the energy (fatigue) spent on purchases, UAH
	Zone								Zone
	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8
A	11.46	13.42	12.05	12.32	14.95	19.49	18.42	14.57	2.53	3.19	2.73	2.82	3.71	5.23	4.88	3.58
B	10.26	9.68	15.75	13.62	11.70	15.20	16.47	13.73	1.79	1.62	3.40	2.78	2.22	3.24	3.61	2.81
C	10.44	7.02	15.27	13.43	9.37	12.67	14.68	12.53	2.38	1.24	4.02	3.40	2.03	3.14	3.83	3.10
D	14.90	9.33	18.02	14.62	6.67	7.66	11.22	11.74	3.57	1.92	4.52	3.50	1.12	1.41	2.49	2.64
E	20.57	17.56	23.40	19.70	14.25	16.98	16.31	17.43	4.02	3.16	4.86	3.79	2.20	2.99	2.81	3.13
G	16.08	14.43	18.54	13.91	8.28	9.55	8.87	9.91	4.12	3.57	4.96	3.40	1.50	1.93	1.70	2.06
H	14.04	11.04	13.16	8.88	10.72	13.38	10.16	7.78	3.26	2.36	3.00	1.71	2.26	3.07	2.10	1.39
F	16.84	13.61	15.67	10.48	11.70	12.35	6.77	5.52	4.60	3.52	4.22	2.47	2.88	3.10	1.22	0.80
K	18.11	19.00	7.33	9.76	20.29	23.11	16.93	14.68	4.35	4.62	1.21	1.93	4.99	5.82	4.01	3.36

Origin-Destination generalized costs matrix on visiting retailer from different origins (UAH) (Source: Authors’ own research)

Demand attractiveness matrix of visiting a retailers in described zone (Source: Authors’ own research)