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Digital Customer as a Creator of the Reputation of Modern Companies Cover

Digital Customer as a Creator of the Reputation of Modern Companies

Foundations of Management
Volume 11 (2019): Issue 1 (January 2019)
By: Danuta Szwajca  
Open Access
|Nov 2019

Authors

Danuta Szwajca

danuta.szwajca@polsl.pl

Silesian University of Technology, Faculty of Organization and Management, Gliwice, Poland
DOI: https://doi.org/10.2478/fman-2019-0021 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 255 - 266
Published on: Nov 20, 2019
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
digital customer,
corporate reputation,
reputation management,
stakeholders
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2019 Danuta Szwajca, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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