Place-Based Branding Through Regional Labels in Europe’s Peripheries: The Case of the Borsod-Torna-Gömör Brand, Hungary
By: Ágnes Varga and Viktória Lengyelné Bencze
DOI: https://doi.org/10.2478/euco-2026-0019 | Journal eISSN: 1803-8417
Language: English
Page range: 371 - 396
Submitted on: Sep 3, 2025
Accepted on: Jun 6, 2026
Published on: Sep 25, 2026
Published by: Mendel University in Brno
In partnership with: Paradigm Publishing Services
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© 2026 Ágnes Varga, Viktória Lengyelné Bencze, published by Mendel University in Brno
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.