Abstract
Considering gastronomy as a source of expression of local culture, its use in tourism can contribute to enhancing and adding value to the destination, as well as encourage the pride of the local community, stimulating its production and consumption, and its dissemination outside the region. Bucho Raiano is a gastronomic product of identity and representativeness for the inland border region of Portugal (Riba Côa), for which its confraternity seeks the dissemination, the promotion of its consumption, and enhancement as a cultural resource. In this context, we seek to frame the Bucho Raiano gastronomic product, its identity, and the role of the confreres in its promotion and dissemination. Thus, this research aims to contextualize the Confraria do Bucho Raiano as a case study, evaluate the confreres’ perception of the confraternity’s mission, its strategies and contributions to the promotion and enhancement of this gastronomic product. The aim is to find out whether Bucho can be an important tourist product for this region and, consequently, strengthen the link between traditional local gastronomy and the tourist destination, according to the confreres’ perception.