Abstract
This paper analyses the strategy developed thus far to have Andalusian olive-growing landscapes included as a Cultural Landscape on the World Heritage List (UNESCO). The research method used is descriptive, reflexive and prospective, and seeks to achieve a systematic and holistic overview of a complex reality. In addition to the corresponding bibliographical review, the research has been nourished by qualitative information from land surveys (field visits) and interviews with experts consulted during the preparation of the two technical dossiers of the candidacy produced so far. The results include the rationale for Outstanding Universal Value and the basis of the protection and management plan for the property. Subsequently, the paper discusses the possibilities for rural development that can be derived from this initiative through the virtuous interactions between the property, the region and the food (olive oil) obtained from traditional olive groves.